Director of Influencer Marketing

🕒 May 28

🤠 Texas – Remote

🤠 Texas – Remote

💵 $115k - $150k / year

⏰ Full Time

🔴 Lead

💅 Influencer Marketing

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

PetLab Co.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🛍️ eCommerce

🧘 Wellness

eCommerce • Wellness

PetLab Co. is a company founded by pet owners, dedicated to creating high-quality pet supplements and products. Since its launch in 2018, it has grown a global community of over 300,000 loyal customers. PetLab offers a range of products including probiotics, joint support supplements, dental formulas, and allergy relief products for pets. Their products are made in the USA with globally sourced ingredients, and they focus on vet-reviewed and clinically studied formulas. PetLab Co. offers free shipping on subscription orders and is NASC certified, ensuring safety and quality for pet health products.

📋 Description

• Designing and scaling PetLab Co.’s global influencer marketing strategy • Building a high-volume influencer engine capable of working with 100–500+ creators per month • Identifying and recruiting creators across macro, mid-tier and micro influencer segments • Developing creator avatars and sourcing strategies aligned with our customer base • Building strong long-term relationships with creators • Leading the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign execution • Developing high-performing creative briefs that generate content optimized for both organic engagement and paid ad performance • Collaborating closely with the paid media team to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategies • Overseeing creator whitelisting / partnership ads, and dark-post ad usage • Ensuring influencer content meets brand, compliance, and quality standards • Establishing scalable systems, processes, and reporting frameworks • Leveraging AI tools and automation to improve influencer sourcing, outreach, briefing, and campaign management • Hiring and developing an in-house influencer team capable of scaling the program globally • Continuously testing new influencer formats, content styles, and campaign structures to improve performance

🎯 Requirements

• 3–6+ years experience managing or scaling influencer marketing programs • Proven experience growing influencer channels within DTC, ecommerce, or CPG brands • Demonstrated success managing large creator networks • Strong experience with performance-driven influencer campaigns • Strong understanding of Meta Partnership Ads, TikTok Spark Ads, and creator whitelisting and how influencer programs enable them • Strong creative instincts and ability to identify high-performing social content • Experience creating clear, effective influencer briefs • Strong negotiation and relationship-management skills • Comfortable working with analytics, reporting systems, and campaign tracking • Experience implementing scalable systems and operational workflows • Familiarity with AI tools and automation to streamline influencer processes • Highly organised and capable of managing multiple campaigns simultaneously • Experience building and leading influencer teams

🏖️ Benefits

• 20 days PTO excluding bank holidays • Company Bonus • Medical, Vision and Dental Insurance • Generous Learning and development budget • Short-Term and Long-Term Disability Insurance • Life Insurance • 401K • Work Remote • Monthly Uber coffee/bagel and lunch • Monthly Internet Stipend