Senior Manager, Shopper Marketing

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Pet Product News Magazine

WebsiteLinkedInAll Job Openings

1 - 10 employees

Pet Product News, a B2B multimedia platform, is the leading source for the latest pet industry news, the newest products and trends, and expert business solutions for independent pet retailers. It’s the most-read and most-trusted trade publication among business owners and decision makers. Pet Product News delivers breaking-news e-newsletters as well as in-depth news in print and online, and has the largest social media audience among industry publications.

📋 Description

• The Shopper Marketing Senior Manager serves as the critical link between brand strategy and retail execution • Responsible for translating brand campaigns, creative assets, and marketing initiatives into impactful shopper-facing programs across retail environments • Partner with Sales, Brand Marketing, Creative, and Retail Partners to develop and execute strategies that enhance brand visibility • Own and manage the shopper marketing budget, including forecasting, allocation by retailer and activation type, invoice management, and financial reconciliation • Develop shopper-focused retail marketing materials including brand stores, in-store signage, shelf talkers, displays, endcaps, FSIs, seasonal programs, and digital retail assets • Lead execution of promotional programs, point-of-sale materials, retail events, and activation plans in partnership with Sales and Creative teams • Create category insights, selling tools, and brand value proposition materials that support sales growth and retailer engagement

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field • 5+ years of experience in shopper marketing, trade marketing, brand marketing, retail marketing, or a related discipline • Experience supporting retail sales organizations and customer-facing marketing initiatives • Experience within the pet food, consumer packaged goods (CPG), retail, or related industries, preferred • Experience managing retailer-specific marketing programs and joint business planning initiatives • Strong project management and organizational skills with the ability to manage multiple priorities simultaneously • Demonstrated ability to develop and execute marketing programs that drive measurable business results • Proficiency in Microsoft Office Suite and marketing project management tools • Strong understanding of retail marketing, shopper behavior, and consumer conversion strategies

🏖️ Benefits

• This role requires approximately one trip per month and includes travel to Joint Business Planning meetings with strategic retailers twice per year • Attendance at two national trade shows and one consumer event annually • Quarterly ride-alongs with field sales representatives