Senior Growth & Performance Marketing Manager

🕒 March 28

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PiNCAMP

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🏪 Marketplace

👥 B2C

Marketplace • B2C

PiNCAMP is the camping portal of ADAC that helps travelers discover and book camping sites and rental accommodations across Europe. The platform lists over 14,500 campsites in 44 countries, features ADAC classifications and 196,700+ camper reviews, and offers search filters for pitches and rental units (e. g. , mobile homes). PiNCAMP also provides travel content through its magazine, route guides, a booking interface, a mobile app with digital CampCard, and weekly newsletters, serving millions of visitors looking for camping vacations.

📋 Description

• Lay the foundation for PiNCAMP's continued growth • Play a decisive role in achieving the mission to build the number-one camping marketplace in Europe • Lead a specialized team of marketing experts to elevate customer acquisition • Manage paid marketing accounts with a focus on maximum automation • Drive partnership marketing by managing affiliate agencies and directly handling key partnerships • Deepen acquisition-side collaboration with shareholders ADAC, ANWB, and TCS • Break down silos between disciplines and work closely with the Retention team to optimize Customer Lifetime Value (CLV) • Leverage interfaces with Product, BI & Data to firmly embed automation, AI, and data-driven marketing across the organization • Serve as the primary lead for the B2B Tribe in achieving media traffic targets

🎯 Requirements

• 6+ years of professional experience in digital marketing, with a focus on Affiliate & Partnership Marketing • Proven track record managing large-scale ad accounts with seven-figure budgets • Some experience leading small teams • Strong technical proficiency: understanding of web tracking and a clear vision for how automation and AI can advance the field • Able to structure complex topics and present or discuss them fluently in both German and English • Proactive 'can-do' mindset, able to drive projects independently and motivated by ambitious goals • Bonus: native-level Dutch

🏖️ Benefits

• A blend of agile start-up spirit and an established professional structure • Regular feedback and internal/external training opportunities (e.g., via the PiNCAMP Academy) • Rapid learning curve with significant responsibility from day one, flat hierarchies, quick decision-making, and room for creative ideas and initiatives • Modern office in the heart of Berlin with excellent public transport links and a rooftop terrace • Appreciative work culture within an international team • Flexible working hours, home office, working-from-abroad options, and hybrid work • Best-in-class hardware of your choice and modern tools • Health benefits, e.g., subsidies for Urban Sports Club or ergonomic workstations; free fruit, vegetables, and muesli • 30 days of vacation • Access to a camper for short trips or vacations • Regular company parties and events • Various employee discounts (e.g., Travel Industry Card)