Demand Generation Manager

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🕒 March 26

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reteach

WebsiteLinkedInAll Job Openings

11 - 50 employees

📚 Education

☁️ SaaS

🛍️ eCommerce

Education • SaaS • eCommerce

reteach is a comprehensive digital learning platform that caters to businesses and organizations seeking to streamline their training and development processes. As an all-in-one Learning Management System (LMS), reteach offers features such as customizable course design, multimedia content integration, and automated compliance workflows. The platform supports live webinars and integrates seamlessly with tools like MS-Teams and Zoom. reteach is especially suitable for the Mittelstand, providing solutions for onboarding, compliance training, and professional development across industries such as healthcare, logistics, and production. With a focus on user experience and data security, reteach delivers a user-friendly and scalable e-learning environment without the need for extensive IT involvement. The platform's flexibility allows for the creation of corporate academies and enables businesses to manage and monetize their training programs effectively.

📋 Description

• End-to-end responsibility for demand generation with a focus on predictable lead volume and efficient acquisition costs (CPL/CAC) • Planning, implementation and optimization of lead generation initiatives • Selection of suitable acquisition channels and prioritization based on performance • Independently manage and optimize budgets based on ROI and performance • Ensure KPI transparency across leads, costs and conversion rates • Regular analysis of metrics and derivation and consistent implementation of actions • Systematic testing of new setups and scaling of approaches that work • Optimizing performance along a clearly defined, existing funnel in close coordination with Sales

🎯 Requirements

• Proven experience in demand generation or performance-driven lead generation in the B2B environment • Highly numbers- and data-driven • Confident with KPIs such as CPL, CAC, conversion rates and funnel metrics • Hands-on mentality • Experience in scaling or growth phases • Structured, pragmatic and impact-oriented • Ownership of results, not just activities

🏖️ Benefits

• 100% remote possible • Urban Sports membership • Company pension plan • Virtual Employee Stock Option Plan (vESOPs) • Birthday leave