Marketing Orchestration Manager

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🔥 0 minutes ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $100k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Ping Identity

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2002

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 $35M Series F - Ping Identity on 2014-09

Consulting • Healthcare • Logistics

Ping Identity is a leading provider of identity and access management (IAM) solutions, delivering secure, scalable, and flexible identity services for enterprises and large organizations. The company offers cloud and on-premises platforms (including PingOne and Helix AI-powered capabilities) to manage authentication, access, orchestration, fraud prevention, and decentralized identity across customers, employees, and third parties. Ping Identity focuses on reducing fraud, improving user experiences, and supporting complex deployment needs for sectors like government, financial services, healthcare, retail, and media.

📋 Description

• Create a single, signal-driven view of the highest-value, in-market accounts across Marketing, SDRs, and Sales • Improve pipeline performance by coordinating inbound and outbound activations around verified buying intent • Provide leadership with visibility into priority-account engagement across channels, teams, and tools • Own the cross-functional model for identifying, tiering, and activating high-value accounts • Translate intent, fit, engagement, and account-priority data into activation rules and GTM action paths • Build and maintain unified target-account prioritization across signal sources and engagement systems • Orchestrate activation across owned, paid, email, SDR, web, campaign, and conversational channels • Align account selection, routing, sequencing, and engagement strategy with Demand Generation, Marketing Operations, SDR leadership, RevOps, and Sales • Define operating logic for prioritized plays, accelerated follow-up, and coordinated outbound/inbound motions • Develop dashboards, scorecards, and reporting frameworks for GTM execution visibility • Identify duplication, inefficiency, and channel conflict and implement improvements • Connect data, workflows, and activation tools across 6sense, TechTarget, HG Insights, Qualified, CRM, marketing automation, and related systems • Establish governance and shared processes for account prioritization, orchestration logic, and execution handoffs • Measure orchestration impact on conversion, pipeline progression, follow-up speed, and account engagement quality

🎯 Requirements

• 5+ years of experience in marketing operations, demand generation, revenue marketing, campaign operations, ABM, lifecycle marketing, or related GTM disciplines • Experience using account signals, intent data, engagement data, and firmographic or technographic inputs for activation • Ability to align Marketing, SDR, Sales, and Operations teams without direct authority • Strong understanding of B2B funnel mechanics, lead and account lifecycle concepts, and pipeline creation motions • Experience building or improving operational frameworks connecting insight, prioritization, and execution • Familiarity with signal-based GTM martech and data platforms, including intent providers, conversation platforms, CRM, marketing automation, and reporting tools • Strong analytical skills and ability to translate performance data into action • Excellent communication and stakeholder management skills • Strong organizational judgment, attention to detail, and ability to manage ambiguity • Preferred: B2B SaaS or enterprise technology marketing experience • Preferred: Familiarity with ABM, buying-group signals, and intent-driven GTM strategies • Preferred: Experience with Marketing Operations, RevOps, SDR, or Sales leadership teams • Preferred: Working knowledge of 6sense, TechTarget, HG Insights, Qualified, Salesforce, and marketing automation tools • Preferred: Experience building GTM reporting frameworks or dashboards

🏖️ Benefits

• Flexible, collaborative work environment • Company culture that empowers employees to do their best work • Employee Resource Groups • Regular company and team bonding events • Competitive benefits and perks • Global volunteering and community initiatives • Generous PTO & Holiday Schedule • Parental Leave • Progressive Healthcare Options • Retirement Programs • Opportunity for Education Reimbursement • Commuter Offset (Specific locations)