Senior Lifecycle Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $140k - $150k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Destination Pet, LLC

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

🍽️ Food & Beverage

📦 Logistics

💰 Debt Financing on 2017-10

Healthcare • Food & Beverage • Logistics

Destination Pet, LLC is a nationwide community of skilled and passionate pet professionals dedicated to providing total pet health care. Through their Connected Care approach, they have created a network of experts across all pet and vet care services, ensuring pets receive the best possible care. They are known for their strong team spirit and dedication to improving the lives of pet families. Additionally, Destination Pet offers opportunities for veterinarians and pet center owners looking to sell their businesses, ensuring a smooth transition while honoring the original vision and caring for the staff. The company's mission is to elevate the love and lives of pet families through trusted and innovative pet care services.

📋 Description

• Own end-to-end lifecycle marketing strategy across the customer journey, including acquisition, onboarding, retention, win-back, and cross-sell • Develop and prioritize testing roadmaps across email, SMS, and push channels • Translate broader marketing objectives into channel-specific and audience-specific campaign plans across a multi-brand, multi-location organization • Design and maintain customer segmentation frameworks • Build and manage mutually exclusive test cohorts for A/B and multivariate testing • Partner with data and analytics teams to define and refine audience models • Own suppression logic and list hygiene • Build, QA, and deploy multi-channel lifecycle campaigns and automated journeys • Manage campaign calendar and cadence across approximately 160 brands and locations • Serve as primary owner and administrator of Braze • Maintain email deliverability best practices and monitor sender reputation • Manage data governance and customer data hygiene across systems • Design and execute A/B and multivariate tests • Define and track core lifecycle KPIs • Build recurring performance reporting and leadership-ready summaries • Maintain a test-and-learn repository • Partner with marketing, creative, operations, and legal teams • Act as a lifecycle marketing subject-matter expert and mentor

🎯 Requirements

• 10+ years in lifecycle, CRM, or retention marketing • Ideally, experience in multi-location, franchise, or portfolio-brand environments • Strong revenue and growth orientation • Strong grasp of email deliverability fundamentals and authentication standards • Proven experience designing and analyzing A/B and multivariate tests with statistical rigor • Hands-on experience with marketing automation tools, specifically Braze and Segment • Operational empathy and partnership mindset • Comfortable working across centralized strategy and decentralized, location-level execution • Strong execution and follow-through

🏖️ Benefits

• Health, vision, dental, long & short-term disability, and Life insurance • A Startup mentality company with stable funding • 401k match • Pet Care discounts • Flexible Time Off • Opportunity to grow your career with a network of like-minded professionals