Ads & SEO Manager

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🔥 0 minutes ago

🏈 Alabama – Remote

🏈 Alabama – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

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Plan Left

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2012

📣 Marketing

☁️ SaaS

🛍️ eCommerce

Marketing • SaaS • eCommerce

Plan Left is a company that specializes in enhancing online presence and user experience through integrated marketing services. They offer a range of services including SEO, social media marketing, digital advertising, eCommerce marketing, and custom software development. Plan Left focuses on ROI-driven strategies, offering free SEO reviews, website development, and turnkey solutions for high-performance marketers. Their expertise extends to ADA compliance and enterprise hosting, ensuring comprehensive digital solutions for businesses. Recognized for their work in multiple industries, Plan Left emphasizes transparent planning, execution, and client empowerment.

📋 Description

• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta, and other relevant platforms • Own campaign performance and results from strategy through execution • Manage multiple client ad accounts with varying budgets and objectives • Conduct keyword research, audience targeting, and competitive analysis • Design and execute A/B testing strategies for ad copy, creatives, landing pages, and audiences • Implement unit testing methodologies to validate campaign components before launch • Monitor campaign performance daily and optimize based on data • Manage ad budgets to maximize client ROI • Own on-page, technical, and off-page SEO strategy for multiple client websites • Conduct keyword research and mapping for organic opportunities • Monitor SERP rankings, visibility, and share of voice • Perform technical SEO audits and coordinate fixes with development and design teams • Optimize on-page elements to improve rankings and CTR • Analyze competitor SERP positioning, content gaps, and link-building opportunities • Develop and guide content briefs with content and design teams • Track local SEO performance • Report on organic traffic, rankings, impressions, and CTR alongside paid metrics • Stay current on algorithm updates, search guidelines, and SERP features • Assist with ad copywriting, creative briefs, and basic graphic design coordination • Research and recommend new media opportunities and platforms • Lead discussions about emerging advertising and search channels • Develop advertising and SEO strategies aligned with client goals • Identify campaign expansion and improvement opportunities • Recommend budget adjustments based on performance data • Collaborate with content and design teams • Create actionable monthly client reports covering paid and organic search • Provide strategic recommendations based on campaign data and market insights • Communicate campaign and SERP performance to account managers • Participate in client calls when needed • Track and report CPA, ROAS, CTR, conversion rates, organic rankings, organic traffic, and keyword visibility • Maintain 4–6 hours of presence during 9am–5pm Central Time for team collaboration

🎯 Requirements

• 5+ years managing paid advertising campaigns; Google Ads and Meta Ads required • 2+ years of hands-on SEO experience, including technical, on-page, and content-driven SEO • Proven track record managing $10K+ monthly ad budgets • Experience improving organic search rankings and visibility for multiple websites • Experience with A/B testing methodologies and statistical significance analysis • Experience assisting with or directing media creation for digital campaigns • Experience working in an agency environment managing multiple client accounts • Google Ads certification required • Meta Blueprint certification preferred • Strong analytical skills • Proficiency with Google Analytics, Google Tag Manager, and Google Search Console • Proficiency with Ahrefs, SEMrush, Moz, or similar SEO tools • Ability to take full ownership of accounts with minimal supervision • Excellent written and verbal communication skills • Self-motivated and able to work independently • Experience with Google Data Studio, Looker Studio, or similar reporting tools • Availability during 9am–5pm Central Time for at least 4–6 hours • LinkedIn Ads experience • Microsoft Ads experience • Landing page optimization and CRO experience • Unit testing frameworks for digital marketing campaigns • Basic design skills, including Canva or Adobe Creative Suite basics • Familiarity with CRM systems, especially lead tracking and attribution • E-commerce advertising and SEO experience with Shopify or WooCommerce • Local service business advertising and local SEO experience • Link-building outreach and digital PR experience • Structured data/schema markup implementation • JIRA or project management tools experience

🏖️ Benefits

• Remote work • Flexible hours • Potential for full-time growth