Ads & SEO Manager

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Plan Left

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2012

📣 Marketing

☁️ SaaS

🛍️ eCommerce

Marketing • SaaS • eCommerce

Plan Left is a company that specializes in enhancing online presence and user experience through integrated marketing services. They offer a range of services including SEO, social media marketing, digital advertising, eCommerce marketing, and custom software development. Plan Left focuses on ROI-driven strategies, offering free SEO reviews, website development, and turnkey solutions for high-performance marketers. Their expertise extends to ADA compliance and enterprise hosting, ensuring comprehensive digital solutions for businesses. Recognized for their work in multiple industries, Plan Left emphasizes transparent planning, execution, and client empowerment.

📋 Description

• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta, and other relevant platforms • Own campaign performance from strategy through execution • Manage multiple client ad accounts with varying budgets and objectives • Conduct keyword research, audience targeting, and competitive analysis • Design and execute A/B testing for ad copy, creatives, landing pages, and audiences • Implement unit testing methodologies before campaign launch • Monitor campaign performance daily and optimize based on data • Manage ad budgets to maximize client ROI • Own on-page, technical, and off-page SEO strategy for multiple client websites • Conduct keyword research and mapping for organic search opportunities • Monitor SERP rankings, visibility, and share of voice • Perform technical SEO audits and coordinate fixes with development and design teams • Optimize on-page elements including title tags, meta descriptions, headers, internal linking, and content structure • Analyze competitor SERP positioning and identify content and link-building opportunities • Develop content briefs and coordinate with content and design teams • Track local SEO performance for local service clients • Report on organic traffic, rankings, impressions, CTR, and paid metrics • Assist with ad copywriting, creative briefs, and basic graphic design coordination • Research and recommend new media opportunities and platforms • Develop advertising and SEO strategies aligned with client goals • Identify campaign expansion and improvement opportunities • Recommend budget adjustments using performance data • Create monthly client performance reports covering paid and organic search • Provide strategic recommendations based on campaign data and market insights • Communicate performance insights to account managers • Participate in client calls as needed • Track CPA, ROAS, CTR, conversion rates, organic rankings, organic traffic, and keyword visibility

🎯 Requirements

• 5+ years managing paid advertising campaigns • Required experience with Google Ads and Meta Ads • 2+ years of hands-on SEO experience covering technical, on-page, and content-driven SEO • Proven experience managing monthly ad budgets of $10K+ • Experience improving organic search rankings and visibility for multiple websites • Experience with A/B testing methodologies and statistical significance analysis • Experience assisting with or directing media creation for digital campaigns • Agency experience managing multiple client accounts • Google Ads certification required • Meta Blueprint certification preferred • Strong analytical skills • Proficiency with Google Analytics, Google Tag Manager, and Google Search Console • Proficiency with Ahrefs, SEMrush, Moz, or similar SEO tools • Ability to own accounts with minimal supervision • Excellent written and verbal communication skills • Ability to work independently • Experience with Google Data Studio, Looker Studio, or similar reporting tools • Availability during 9am–5pm Central Time for at least 4–6 hours of team collaboration • LinkedIn Ads experience nice to have • Microsoft Ads experience nice to have • Landing page optimization and CRO experience nice to have • Unit testing framework experience nice to have • Basic Canva or Adobe Creative Suite skills nice to have • CRM familiarity nice to have • Shopify or WooCommerce experience nice to have • Local service advertising and local SEO experience nice to have • Link-building outreach and digital PR experience nice to have • Structured data/schema markup experience nice to have • JIRA or project management tool experience nice to have

🏖️ Benefits

• Remote work • Flexible hours • Potential for full-time growth