Growth Marketing Director

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Playbook

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🏨 Hospitality

💼 Consulting

🏠 Real Estate

💰 $2.8M Series unknown on 2020-12

Hospitality • Consulting • Real Estate

Playbook is a company that transforms office buildings into hospitality-led, performance-driven hubs focused on connection, productivity, and longevity. They partner with property owners to deliver placemaking, advisory services, operations, and a proprietary operations platform (Playbook OS) to unlock asset value, improve tenant experience, and drive portfolio outperformance. Privately held and independent, Playbook combines strategy, design, hospitality, and community programming to operate and elevate office assets.

📋 Description

• Architect & Deploy the Central Engine: Build the core technical marketing infrastructure, attribution modeling, and automated campaign workflows from scratch to scale digital outreach across the portfolio. • Enable On-Site Host Teams: Create and implement turn-key marketing frameworks, asset-generation toolkits, and simple playbooks that allow localized Host teams to autonomously market site-level service lines and amenities. • Drive Tenant Engagement & Retention: Own the internal digital communication strategy to activate on-site amenities, fitness programming, and workplace experiences, directly influencing daily participation and long-term lease renewals. • Monetize Publicly Bookable Spaces: Execute high-conversion digital funnels targeting external groups, corporate clients, and the public to maximize utilization and revenue for event, social, F&B, and meeting spaces. • Commercialize Events & Programming: Transform physical events into profit centers by driving ticket sales, paid registrations, food and beverage spend, and strategic brand partnerships and sponsorships. • Accelerate Leasing Velocity: Build sophisticated channels and campaigns that convert site-level brand-identity into physical tours and signed leases for traditional vacancies. • Support Playbook Internal Marketing: Support Playbook’s corporate brand and inbound pipeline by applying performance marketing tactics and automation workflows internally to showcase our unique value prop to prospective asset owners. • Orchestrate AI Production & Content Workflows: Act as the primary architect of the AI production stack, training models and automating editing processes to turn site-level content capture into polished marketing deliverables without expanding headcount. • Own Data Attribution & ROI: Build and manage tracking systems and platforms required to connect digital engagement to physical space utilization and financial outcomes for institutional owners.

🎯 Requirements

• 7+ years of Growth Marketing Experience: Proven background in Performance Marketing, Growth Engineering, or Demand Generation with a track record of building and managing your own profitable funnels. • Field Enablement & Systems: Direct experience building scalable tools, automated templates, and simple frameworks for distributed teams to execute. • Experiential, Hospitality, or CRE Context (Preferred): Direct experience marketing premium physical spaces, hospitality assets, asset-level programming, or space-booking platforms. • Campaign & Retargeting Mastery: Expert at building multi-channel campaigns, setting up retargeting funnels (Meta, LinkedIn, Google), and managing complex audience segments for transactional conversions. • Analytical & Builder Mindset: Proficient in GA4, GTM, and multi-touch attribution modeling. Advanced proficiency in AI tools and automated workflows to scale creative output independently. • Strategic Individual Contributor: Ability to operate as a nimble team of one with the executive presence required to present data-driven revenue and retention strategies to C-suite stakeholders and scale a department.

🏖️ Benefits

• FREE employee-only medical coverage • a 4% employer 401(k) match • FREE short-term disability