Director, Growth Marketing

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OpenRouter

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2023

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

Consulting • Marketing • Artificial Intelligence

OpenRouter is a platform providing a unified interface for interacting with various large language models (LLMs). It focuses on delivering better prices and uptime without the need for subscriptions. The platform supports multiple AI tasks and showcases models like Mistral Small 3 and DeepSeek R1 Distill Qwen 32B, which are designed for fast performance and high accuracy. OpenRouter also features gaming and coding tools that enhance usability across different sectors such as marketing, finance, and education.

📋 Description

• Own self-serve revenue growth: build and run the marketing engine that reaches developers at scale, moves them from first touch to signup, first credit purchase, and expanding usage. • Plan and buy paid media across channels developers respect: search, social, newsletter and podcast/creator sponsorships, audio, OOH, and event sponsorships, spanning awareness and direct response. You own the budget and the agency/vendor bench. • Own the AEO/SEO roadmap for openrouter.ai: classic organic search plus answer-engine visibility, executing with content, engineering, and outside specialists. • Run conversion optimization on key pages and flows (homepage, model pages, pricing, signup, credit purchase) in partnership with product and engineering, on a standing experimentation cadence. • Own measurement for all paid activity: attribution design, incrementality and holdout testing, channel reporting, and the quarterly forecasting and planning cycle for the paid budget. • Support enterprise demand gen as an execution and thought partner: MQL/MQA generation programs and the measurement connecting marketing touches to pipeline.

🎯 Requirements

• 8+ years in growth or performance marketing, including meaningful time at a developer tools, API-first, or technical B2B SaaS company. • You’ve been directly accountable for self-serve or usage-based revenue (signup, activation, and spend) as your primary metric. • You’ve owned an annual multi-channel paid budget of $5M+, or scaled a program from seven figures into that range, and can walk through your CAC, payback math, and the channels you killed. • Hands-on with the measurement stack: product analytics (PostHog, GA4, Hex, or similar), attribution design, and at least one incrementality or holdout test you designed yourself. • You’ve owned or directed SEO for a technical product, and you have a working point of view on AEO: what changes when the search result is a ChatGPT answer. • You’ve built and run CRO/experimentation programs with real statistical discipline: hypothesis, test design, readout, decision. • Player/coach: comfortable executing solo today and building the function (agencies, contractors, eventual hires) as it scales.

🏖️ Benefits

• Professional development opportunities