Demand Generation Marketer

🔥 12 hours ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Pogo

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

📣 Marketing

👥 B2C

Marketing • B2C

Pogo is a web-based service (joinpogo. com) that operates a consumer-facing website leveraging extensive third‑party tracking, analytics, forms and marketing integrations. The site uses cookies and providers such as Google, Meta, LinkedIn, HubSpot, Typeform, Contentsquare, Cloudflare, TikTok and PostHog to power load‑balancing, analytics, form handling, personalization and targeted advertising. The available information is focused on cookie consent, tracking categories (necessary, preferences, statistics, marketing) and multiple third‑party vendors used to optimize the website and marketing/ads performance.

📋 Description

• Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels • Develop creative targeting through geo-targeted campaigns, company- and title-based ads, and timing-based plays • Contribute to channel and budget strategy, determining what to test, scale, and cut • Apply CAC, ROAS, pipeline contribution, and attribution analysis to spend decisions • Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization • Test, iterate, and scale successful campaigns • Shape paid strategy across digital and offline channels with ownership over budget and performance • Influence channel mix, budget allocation, landing pages, creative strategy, positioning, and full-funnel conversion strategy • Experiment with unconventional distribution, out-of-home, direct mail, and high-attention brand moments

🎯 Requirements

• Likely 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend • Experience owning a real marketing budget • Experience running multiple paid channels, including LinkedIn and Meta • Ability to support spend decisions with CAC, ROAS, pipeline contribution, and attribution data • Experience at a fast-growing organization with real ownership and autonomy • Bonus: experience with AI tools in marketing workflows • Bonus: out-of-home, billboard, or direct mail experience • Bonus: experience marketing to data/insights buyers, market researchers, or brand teams • Willingness to work flexibly beyond standard 9-to-5 hours • Openness to fully remote work with occasional travel for team offsites • College degree asked about in the application form, but not stated as a job requirement • Must address United States immigration sponsorship status in the application

🏖️ Benefits

• Flexible work schedule • Unlimited PTO • Minimum 20 days vacation policy • Occasional travel for team offsites