Email Strategist

🕒 August 20

🌐 United States, Argentina, +1 more countries – Remote

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⏰ Full Time

🟢 Junior

🟡 Mid-level

🚫👨‍🎓 No degree required

👻 Ghost score 21%

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Define and drive email marketing and SMS strategy for Power Digital Marketing clients • Manage daily email marketing operations, including calendars, strategy, content, campaign builds, deployments, A/B testing, measurement, and reporting • Build and manage automated email marketing programs with end-to-end tracking and measurement • Collaborate with the creative team to ensure brand guidelines are followed in emails • Report lifecycle program performance and provide recommendations to clients monthly • Use data to continuously test, measure, and optimize email marketing programs • Partner cross-functionally with internal digital channels • Employ AI technologies to enhance and optimize business processes • Use Power Digital's Nova ecosystem for departmental work • Manage 5-7 enterprise or growth accounts • Maintain below 10% client churn rate and hit defined EBITDA goals

🎯 Requirements

• 2-5 years experience in email marketing strategy, production and end-to-end campaign management • Strong analytical and strategic copywriting skills • Understanding of A/B testing practices • Ability to draw conclusions from data and take action accordingly • Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar • SMS experience (preferred) • Expertise in email best practices, including segmentation, deliverability, copy and design approaches • Working knowledge of HTML/CSS for email coding • Strong communication, rapport building and presentation skills • Ability to navigate difficult conversations

🏖️ Benefits

• Equal Opportunity Employer • Diversity and inclusion-focused workplace • Opportunities to work with proprietary Nova technology • Cross-functional collaboration with creative, content, web, and other digital channel teams

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