Digital Strategist, Buyer

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🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

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RR Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2024

📣 Marketing

⚖️ Legal

🤝 B2B

Marketing • Legal • B2B

RR Digital is a founder-led, independent digital marketing agency built specifically to grow plaintiff law firms (particularly personal injury and mass tort practices). The firm focuses on outcome-driven acquisition systems — paid media optimized for case economics, technical SEO and long-form content to capture high-intent search traffic, intake/conversion optimization across touchpoints, and brand/media authority work — all organized around the single objective of generating more signed cases. RR Digital emphasizes founder accountability, specialist practitioners with legal-marketing experience, and transparent, outcome-focused reporting rather than traditional retainer or rate-card models.

📋 Description

• Build, manage, and optimize Google Ads campaigns across Search, Performance Max, Local Services Ads, Demand Gen, and YouTube for high-intent legal lead generation • Build, manage, and scale paid social campaigns primarily across Meta (Facebook and Instagram), with potential expansion to LinkedIn, TikTok, or Reddit • Develop holistic omni-channel paid media strategies aligned with client goals • Monitor and optimize search terms, negative keywords, bidding strategies, audience targeting, creative assets, and ad copy • Analyze CPL, CPA, conversion rates, impression share, Quality Score, and lead quality • Execute A/B testing across search copy, ad extensions, audience segments, creative assets, and landing pages • Troubleshoot tracking, attribution, conversion actions, Google Tag Manager, GA4, Google Ads tags, and Meta pixels • Maintain campaign setup, manage budgets, prepare reports, and present insights and updates to internal teams and clients

🎯 Requirements

• Candidates must be based in the United States and authorized to work without sponsorship • 5+ years of experience managing performance-driven paid media campaigns, with a strong proven track record in Google Ads (Search/PPC) • Deep hands-on experience with Google Ads Manager, Google Analytics 4 (GA4), and Meta Ads Manager • Proven experience scaling lead generation campaigns while maintaining efficiency and ROI targets • Technical proficiency with campaign attribution, conversion tracking, Google Tag Manager (GTM), and reporting platforms such as Looker Studio, Domo, Tableau, or Power BI • Mastery of SEM fundamentals, including match types, negative keyword strategies, Quality Score optimization, and automated bidding strategies • Strong understanding of performance marketing, lead generation, and multi-touch user journeys • Strong analytical, organizational, and problem-solving skills with excellent attention to detail • Ability to work independently, manage multiple client accounts, and take ownership of performance • Preferred: experience with legal-industry paid search and paid social campaigns, legal-services marketing, highly regulated or competitive industries, agency client-account management, Google Ads and Meta Paid Ads certifications, and Google Local Service Ads

🏖️ Benefits

• 401(k): Match 100% of employee contributions up to 4% • Unlimited Manager-Approved Paid Time Off • Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month) • Dental & Vision Insurance: Guardian • Company-provided MacBook • Fully Remote