Senior Product Manager, Growth

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $120k - $170k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

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PPLSI

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

🏥 Healthcare

🛡️ Insurance

Consulting • Healthcare • Insurance

PPLSI is a company dedicated to protecting and empowering individuals through affordable legal services and identity protection. Their mission is to provide equal access to justice and security for everyone, regardless of their background. PPLSI offers a range of services including identity protection, legal consultations, and privacy monitoring, aiming to simplify access to the legal system, which they describe as traditionally expensive and complex. With a significant impact demonstrated through savings for their members, PPLSI strives to be a disruptive force in the legal industry, akin to how major companies have transformed their respective fields.

📋 Description

• Own the freemium strategy, roadmap, and results across all direct-to-consumer products • Find, validate, and launch free experiences that capture users and convert them to paid subscriptions • Optimize the free-user journey from sign-up and activation through upgrade • Apply AI to improve user experiences, partnering with Engineering and Legal/Compliance • Own the product roadmap for the website, landing pages, and checkout based on conversion impact • Partner with Engineering and Marketing to use Segment, Iterable, and Ketch in nurture, lifecycle, and consent experiences • Ensure tracking and instrumentation provide a reliable view of funnel performance • Run A/B and multivariate testing at scale with clear hypotheses and success criteria • Analyze Google Analytics and Mixpanel data and combine it with user research to understand conversion behavior • Partner with the CMO and Marketing teams on goals and priorities • Lead agile delivery with a squad of 4–5 engineers and embedded design • Present strategy and results to the CPO, CMO, and leadership forums • Scale the document review experience and launch additional freemium experiences during the first 12 months

🎯 Requirements

• 5–10 years in product management, including growth, acquisition, or conversion-focused work • Proven results owning high-traffic website, landing page, or checkout experiences • Experimentation at scale, with the statistical judgment to read results correctly • Hands-on experience with marketing technology platforms and the Google Analytics suite • Bachelor’s degree in a related field, or equivalent experience • Freemium, free trial, or product-led growth experience converting free users to paid subscribers strongly preferred • Mixpanel, Segment, Ketch, and/or Iterable experience strongly preferred • Experience with consumer-facing AI products strongly preferred • Experience with D2C subscription businesses strongly preferred • Ability to work remotely with reliable internet connectivity and participate effectively in phone and video calls • Regular and predictable attendance and punctuality • Occasional travel may be required

🏖️ Benefits

• Medical, dental, and vision coverage • Company-paid short-term disability insurance • Company-paid basic life and AD&D insurance • 401(k) retirement plan with company match • Paid time off • Paid holidays • Paid sick leave • Paid parental leave • LegalShield and IDShield membership plans • Quarterly bonus based on company and individual performance • Fully remote work arrangement • Occasional travel to corporate offices or company events may be required