Senior Manager, Field Marketing

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $104k - $129k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Primrose Schools

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1982

📚 Education

🤲 Charity

🤝 Non-profit

Education • Charity • Non-profit

Primrose Schools is a leading provider of early childhood education and care, offering high-quality programs for infants through kindergarten, including before and after-school care. Their Balanced Learning® approach emphasizes the development of the whole child through a blend of play, creativity, and academics, ensuring children are well-prepared for success in school and life. With multiple locations across the country, Primrose Schools is dedicated to creating safe and engaging learning environments that foster curiosity and compassion in young learners.

📋 Description

• Serve as the senior local marketing leader for a regional portfolio of Primrose Schools franchise locations • Provide strategic guidance to Franchise Owners on local marketing strategy, channel mix, and investment allocation • Consult on digital, social media, community events, local advertising, public relations, referral generation, and grassroots outreach • Review, approve, and provide feedback on annual local marketing plans • Track spend pacing and identify underinvestment, misallocated funds, and non-compliance risks • Deliver education, coaching, and seasonal guidance through consultations, group sessions, playbooks, and toolkits • Ensure regional local marketing activity meets brand standards, channel guidelines, and franchise agreement requirements • Identify and escalate non-compliance and brand risks • Monitor local marketing performance and connect activities to inquiries, enrollment outcomes, and competitive positioning • Partner with paid media and internal specialists to set up and optimize digital campaigns • Capture and share successful practices, trends, and market insights • Manage assigned Field Marketing Managers and build their skills • Lead special projects, pilot programs, and new school opening support • Represent Local School Marketing in cross-functional initiatives with operations, brand, training, and paid media • Support local marketing training through content development and facilitation

🎯 Requirements

• 10+ years of marketing experience, with strong depth in local marketing, field marketing, franchise marketing, or multi-location brand environments • Deep expertise in advising business owners, operators, or franchisees and navigating complex stakeholder relationships • Strong knowledge of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media, along with offline local marketing tactics • Experience in a franchise system or multi-location retail, service, or consumer brand environment strongly preferred • Exceptional communication and relationship-building skills with the ability to influence across levels and functions without direct authority • Strong business acumen and analytical skills, with the ability to interpret data, identify trends, and turn insights into action • Demonstrated ability to lead initiatives, improve processes, and drive results in a complex, distributed organization • Highly organized and self-directed, with the ability to manage multiple priorities, stakeholders, and deadlines • Willingness to travel regularly within the assigned region for school visits, Franchise Owner meetings, and key events • Bachelor’s degree in Marketing, Business, Communications, or a related field • MBA or advanced degree preferred

🏖️ Benefits

• Commission or bonuses based on personal and company performance • 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School • Health, dental and vision insurance • 401(k) with company matching up to 3.5% • Company-provided life insurance • Employee Assistance Program • Flexible work arrangements • Paid family leave • Fitness center • Dry cleaning • Casual cafe • Community bank • Car washing service