Digital Customer Marketing Manager

🔥 0 minutes ago

🏈 Alabama, Arizona, +22 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Tapcheck

WebsiteLinkedInAll Job Openings

51 - 200 employees

💸 Finance

💳 Fintech

👥 HR Tech

💰 Venture Round on 2023-04

Finance • Fintech • HR Tech

Tapcheck is a company that provides earned wage access solutions for employees, allowing them to access their earned wages on demand through a mobile app. Their service is free for employers to offer, and it integrates seamlessly with payroll and timekeeping systems. Employees can receive their wages directly in their bank account or on a Tapcheck Mastercard, providing financial flexibility and helping reduce employee financial stress. Tapcheck aims to improve employee loyalty and retention by providing convenient and transparent access to wages.

📋 Description

• Design, launch, and continuously improve digital Customer Success programs across onboarding, activation, adoption, renewal readiness, and advocacy • Build automated, segmented lifecycle campaigns across email, in-app, and in-product guidance • Help employer admins navigate key moments such as first payroll sync, first transfer, and ongoing product adoption • Increase self-service and reduce support contacts • Build repeatable playbooks combining intelligence and automation to support more accounts • Own messaging and positioning across the digital customer journey • Write or shape lifecycle email, in-app nudge, and playbook copy • Partner with Product Marketing on launch messaging, positioning, and customer education materials • Maintain competitive positioning against earned wage access and financial wellness providers • Run segmentation and A/B tests to improve digital customer engagement • Track and report metrics including time-to-first-transfer, onboarding completion, engagement, adoption, NPS/CSAT, renewal readiness, and digital program ROI • Identify customer journey friction through data, feedback, and support trends, then recommend improvements to Product and Engineering • Collaborate with CSMs, RevOps, Product, Marketing, and Support to turn customer data into action and establish a shared source of truth • Connect digital engagement signals with teams positioned to act on them • Support churn reduction and account growth across the SMB book

🎯 Requirements

• Candidates must ideally sit in one of the following states: Alabama, Arizona, California, Colorado, District of Columbia, Delaware, Florida, Georgia, Idaho, Illinois, Louisiana, Massachusetts, Missouri, North Carolina, New Hampshire, New Jersey, Nevada, New York, Oregon, Ohio, Pennsylvania, Rhode Island, South Carolina, Texas, Virginia, Washington, or Wisconsin • Must already possess the right to work in the United States without employment-based visa sponsorship now or in the future • 4–7 years of experience across Product Marketing, Customer/Lifecycle Marketing, Growth Marketing, or Digital Customer Success within a SaaS or subscription business • Experience owning messaging and positioning for a product or customer segment, including lifecycle campaigns, in-app guidance, and playbooks • Experience designing and launching automated, segmented lifecycle campaigns across email, in-app, or in-product channels • Experience partnering with Product Marketing or Product teams on launch narratives, positioning, or go-to-market messaging for an existing customer base • Experience maintaining a competitive and market positioning perspective and applying it to customer-facing messaging • Experience owning segmentation and A/B testing programs • Experience tracking and reporting program KPIs such as time-to-value, onboarding completion, adoption, NPS/CSAT, or program ROI • Experience building playbooks or repeatable processes that scale account support without sacrificing service quality • Preferred: experience with marketing automation and/or CS tooling such as HubSpot, Iterable, Braze, Gainsight, ChurnZero, or Vitally • Preferred: ability to independently analyze usage and behavioral data to identify churn signals and adoption trends • Preferred: experience contributing to sales enablement, renewal, or advocacy content

🏖️ Benefits

• Flexible PTO with no accrual caps • 10 paid holidays, including Christmas Eve and New Year's Eve • Medical coverage through Blue Cross Blue Shield of Texas, with PPO and HDHP options • HSA-eligible plan with employer contribution • Dental and vision coverage through MetLife • FSA • Basic Life/AD&D insurance • Employee Assistance Program (EAP) • 401(k) with 100% employer match up to 3% of salary, eligible after 90 days • Professional and personal development supported through a growth-oriented culture