Growth Marketing Lead

🔥 58 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Progressive Leasing

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1999

🛒 Retail

💸 Finance

💳 Fintech

Retail • Finance • Fintech

Progressive Leasing is a company that offers lease-to-own purchase options for consumers who may have less-than-perfect credit. They provide a convenient and flexible way for customers to acquire items such as furniture, electronics, jewelry, tires and wheels, mobile devices, appliances, and mattresses from thousands of retail locations nationwide. Their underwriting process considers various data points like income and banking history instead of relying solely on credit scores, allowing more people to be approved. With automatic payment scheduling options, customers can align payments with their paydays, enhancing ease and affordability.

📋 Description

• Own Four's organic growth strategy end-to-end — full-funnel from awareness to install to first order to repeat purchase — and translate company goals into a growth roadmap with measurable targets • Own the brand-as-growth thesis: move Four from "a payment app" to a brand shoppers choose to follow, grounded in how people — with a heavy emphasis on Gen Z and emerging customer segments — actually discover and stick with brands • Make Four's unique product offerings clear to shoppers — what Four does today and what's coming next — and articulate how Four differs from the competition and why it's the ideal way for people to pay • Define the audiences, cultural territories, and content pillars that earn attention, and decide where to lean in, where to experiment, and where to walk away • Partner with the broader team to connect growth initiatives to real business outcomes — installs, activated shoppers, and revenue, not vanity metrics • Own and extend Four's automated content pipeline — real-time trend intelligence, content-brief generation, AI video and carousel production, compliance gating, and delivery — so it reliably produces the right content at the right moment • Run a daily content motion across Instagram, TikTok, Facebook, and emerging channels, keeping quality and cultural relevance high while volume scales • Continuously improve the engine — output quality, production cost, compliance coverage — so every run is better than the last, and document the playbooks and learnings in four-os so the system appreciates over time • Evaluate and adopt emerging AI creation tools, and fold the ones that earn their place into the pipeline • Own Four's brand voice and visual identity in practice — the standard for what Four sounds and looks like across every customer touchpoint • Grow and engage Four's social communities, building a genuine two-way layer (community management and on-brand, compliant engagement) rather than a one-way broadcast • Lead the organic engagement-and-recovery playbook that rebuilds reach and turns the audience into a community • Use social listening across channels to understand what shoppers love, what confuses them, and what they wish Four did — and feed those insights back to Product so the experience keeps improving and the install base grows more easily • Build and run Four's creator and influencer program — identify and brief the right micro-creators, activate them, manage budget, and turn social proof into reach Four can't manufacture on its own • Define the metrics that matter — reach, engagement, install, conversion, creator efficiency — and build the reporting that gives the team real-time visibility into what's working • Run a disciplined test-and-learn loop: form a hypothesis, ship it, read the result, and scale, iterate, or kill on evidence • Partner with paid acquisition and data on attribution and ROAS so every growth decision is grounded in real unit economics • Partner closely with Compliance and Legal so that regulatory requirements — FTC endorsement and advertising guidelines, state disclosure rules, and BNPL-specific obligations — are built into the content workflow as a seamless step, not a bottleneck • Maintain an auditable record of marketing approvals, and keep the pipeline's automated compliance guardrails current as rules evolve

🎯 Requirements

• A degree in marketing, advertising, communications, or a related field — or equivalent demonstrated capability • Demonstrated experience owning a modern marketing motion end-to-end — building content systems, running social channels, and shipping real campaigns through an internship, a personal venture, or a prior role • Hands-on fluency with AI tools as build instruments: you orchestrate them to produce finished work and entire systems, not just casual prompting • A portfolio of shipped work — content that went live, systems you built, and results you can point to • Comfortable with technology-company tools: Git, Jira, Slack, and similar platforms are part of your workflow • A bias toward going and getting the data you need to make a decision, rather than waiting for someone to hand it to you

🏖️ Benefits

• Full Health Benefits: Medical/Dental/Vision/Life Insurance + Paid Parental Leave • Company Matched 401k • Paid Time Off + Paid Holidays + Paid Volunteer Hours • Employee Stock Purchase Program • Tuition Reimbursement • Charitable Gift Matching • Job required equipment and services