Director of Marketing

🔥 1 hour ago

🌲 North Carolina, South Carolina – Remote

infoinfo

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Logo of ProMach

ProMach

1001 - 5000 employees

🏭 Manufacturing

🤝 B2B

🔧 Hardware

💰 Private equity on 2023-06

Manufacturing • B2B • Hardware

ProMach is a global provider of processing and packaging equipment, integrated systems, and services for consumer packaged goods (CPG) and pharmaceutical manufacturers. The company assembles best-in-class brands into business lines that cover the full packaging line — from processing, filling and bottling to labeling, coding, robotics, end-of-line and turnkey conveyor and integration services. ProMach markets equipment and engineering solutions (including sterilization/pasteurization, pouch and tray systems, capping, labeling, palletizing and digital intelligence for production lines) and reports 150,000+ machines in the field, 50+ go-to-market product brands, 90+ manufacturing and sales locations, and 6,000+ employees worldwide.

📋 Description

• Lead ProMach Systems & Process Group marketing efforts • Lead the marketing team and evaluate and develop marketing budgets, strategies, and plans • Ensure marketing plans are communicated to business leaders and aligned with strategic objectives and ProMach and S&P Group goals • Manage conception, development, and implementation of marketing budgets, plans, and strategies • Oversee remotely located marketing team members across Systems & Process business facilities • Conduct team meetings, resolve challenges, brainstorm solutions, and provide training • Plan and coordinate marketing and lead-generation efforts for direct and distributed product sales channels • Coordinate marketing campaigns and projects from start to finish • Drive continuous improvement of the distributed-products partner resource management system • Oversee conferences, trade shows, and major events • Lead planning of S&P Group meetings to align sales teams across divisions • Develop internal communications and reports on best-practice sharing, cross-selling, success stories, and brand collaboration • Guide digital content strategy for websites, blogs, inbound links, SEO, PPC, remarketing, and social media • Manage market research projects across brands and execute resulting strategies • Lead new product introductions, market awareness, and demand generation • Oversee aftermarket marketing campaigns • Maintain consistent brand standards across group and individual brands • Drive adoption and improvement of marketing technologies • Manage voice-of-customer interviews and customer satisfaction/loyalty surveys • Manage marketing integration for new S&P business acquisitions • Support the VP of Marketing and leadership team in capturing opportunities with existing and potential customers

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, or related field • Minimum of 8 years’ experience in marketing management or communications and managing a team • Proven ability to effectively manage and support remotely located team members • Excellent leadership, communication, and decision-making skills • Excellent organizational skills, with ability to prioritize and multitask • Excellent interpersonal, written, and oral communication skills • Proven ability to develop and manage budgets • Proven marketing campaign experience • Attention to detail • Experience with CRM and marketing automation systems • Experience with digital marketing forms such as social media marketing and content marketing • Professional and proactive work ethic • High competence in project and stakeholder management • High competence with Microsoft applications including Word, Excel, and PowerPoint • Ability to travel regularly (30%) • Employment eligibility to work in the United States

🏖️ Benefits

• Comprehensive medical/dental programs • Life insurance • Generous paid time off program • Retirement savings plan with a company match • Benefits eligibility on the first day of employment • Growth opportunities • Open, communicative environment fostering individual initiative • Reasonable accommodation for individuals with disabilities

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