VP of Marketing – Growth, Food and Beverages DTC/CPG Brand

🔥 14 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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J&T

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

💼 Consulting

🎯 Recruiter

Marketing • Consulting • Recruitment

<J&T> J&T is a recruitment agency that connects businesses with experienced and graduate talent for a range of roles, from senior executives and technical developers to finance and operations positions. It offers retained, contingent, exclusive, project-based, and embedded talent partner services, with global coverage and a focus on fast, rigorous candidate sourcing, stakeholder alignment, and close client collaboration. J&T serves employers (B2B) and provides candidate-facing support to help job seekers create profiles and match to suitable roles.

📋 Description

• Own the entire growth engine, including new-customer acquisition, marketing P&L, and experimentation • Lead a cross-functional team across paid acquisition, creative and content, CRO, ecommerce, email and retention, affiliates, and partnerships • Own new-customer growth, CAC efficiency, and LTV expansion • Lead the team’s use of AI across creative production, testing, reporting, and analysis • Set the growth roadmap, translate it into weekly execution, and establish clear KPIs • Run structured testing across audiences, offers, funnels, landing pages, and creative • Produce weekly readouts and document testing decisions • Own growth reporting and dashboards, including attribution, incrementality testing, and cohort LTV analysis • Partner with finance on forecasting, budget pacing, and first-order profitability • Own paid media budgets and performance across Meta, Google, YouTube, TikTok, and emerging channels • Scale spend while maintaining CAC, payback, and contribution margin targets • Lead paid and organic creative strategy, including ad concepts, UGC production, and iteration • Build affiliate and performance partnership programs • Convert organic audiences and founder-led channels through lead magnets, advertorial funnels, and whitelisting • Test offers and funnels to improve conversion rate, AOV, and acquisition efficiency • Collaborate on email/SMS, post-purchase flows, and campaigns to improve repeat purchases and 30/60/90-day cohort LTV • Lead, hire, and develop the growth team • Set quarterly goals and clear ownership across channels • Manage agency and contractor relationships while owning outcomes

🎯 Requirements

• 6+ years of growth or performance marketing experience in DTC eCommerce • CPG or health/supplements experience strongly preferred • Proven experience scaling a CPG or DTC brand to $100M+ in revenue • Experience managing a cross-functional team and multi-million-dollar annual paid media budgets • Direct ownership of a marketing P&L, with accountability for CAC, payback, and contribution margin • Disciplined approach to testing, including written hypotheses, well-designed tests, honest readouts, and scale-or-kill decisions • Strong analytical skills and ability to build and explain models behind budget decisions • Knowledge of first-order profitability and ROAS vs. LTV tradeoffs • Hands-on experience with attribution and incrementality testing platforms such as Haus, Prescient, Triple Whale, or Northbeam • Experience growing a subscription business • Fluency in nCAC, aMER, iROAS, cohort LTV, and churn dynamics • Creative strategy experience for paid social, including ad concept frameworks and landing-page CRO • Experience with founder-led or organic-to-paid acquisition programs is nice to have • Background or genuine interest in health, nutrition, or wellness is nice to have • Ability to use AI daily in creative production, testing, reporting, and analysis

🏖️ Benefits

• Performance-based bonus opportunities • Top-tier health, vision, and dental plans with employer matching • Monthly stipends for local farmer's markets/food, fitness/gym memberships, and mental wellness • Free Kindle with unlimited books • $3,000/year professional development stipend • Free company products and employee/family discounts • Unlimited paid time off (PTO) • Parent-friendly working environment • Fully remote, location-independent work culture • Flexible schedules • Zero hour-monitoring