Director of Marketing – Growth

🔥 1 minute ago

🤠 Texas – Remote

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⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Logo of Independence Dental Services

Independence Dental Services

201 - 500 employees

Founded 2021

💼 Consulting

📣 Marketing

🏥 Healthcare

💰 $2.6M Venture Round - Independence Dental Services on 2023-02

Consulting • Marketing • Healthcare

Independence Dental Services is a dental partnership organization (a DSO alternative) that helps dentist owners maximize practice value while preserving clinical and operational autonomy. It offers optional, on-demand back-office and growth services — including marketing, digital workflows, revenue cycle management, payroll, patient financing, PPO negotiations, lab pricing, training and recruitment — and delivers tailored partnership proposals without charging traditional management fees. Independence focuses on collaborative, non‑micromanaging support so dentists retain control of their brand, staff, and systems until they choose to exit.

📋 Description

• Build and execute corporate and practice-level marketing strategies, campaigns, and growth plans • Own the annual and monthly marketing budget and shift spend based on practice needs and return • Use market research and competitive data to identify target audiences and new-patient opportunities • Own marketing reporting covering acquisition cost, lead conversion, appointments, collections, ROI, and gross-margin impact • Partner with Finance and Operations to validate results and turn findings into specific actions • Manage practice websites, SEO, paid search, Google Business Profiles, and social media to generate and convert new patients • Hold agencies and vendors accountable for deliverables, spend, and results • Coach practices on marketing effectiveness and work with operations leaders to remove barriers such as call handling, scheduling, capacity, and patient follow-up • Present recommendations to leadership and train corporate and practice teams • Support trade shows, industry events, and corporate events • Test and adopt AI, automation, and emerging marketing tools and measure their business value • Partner with executives, partner dentists, and operations leaders

🎯 Requirements

• 10+ years of marketing experience • Track record of profitable growth supported by data • Strong command of marketing economics, including ROI, acquisition cost, and gross margin • Hands-on experience with Google Ads, SEO, analytics platforms, and Google Workspace • Practical experience using AI tools to improve marketing efficiency and decision-making • Ability to influence dentists, executives, and vendors without direct authority • Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience • Dental, healthcare, or multi-location services experience preferred • Requires extended periods of computer work

🏖️ Benefits

• Remote work arrangement • Up to 35% travel • Full-time employment

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