Product Marketing Director – AI Workforce, Insights & Analytics

🔥 16 hours ago

🌴 South Carolina – Remote

🌴 South Carolina – Remote

💵 $121k - $206k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

RealPage, Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $18.6M Post-IPO Equity - RealPage on 2022-01

Consulting • Logistics • Marketing

RealPage, Inc. is a provider of property management software and services focused on the rental housing and broader real estate markets. The company offers cloud-based (SaaS) platforms and AI-driven tools for leasing, resident experience, revenue and financial management, utility and sustainability, vendor and spend management, smart building integrations, and analytics—serving multifamily, affordable, student, senior, single-family and commercial property operators. RealPage’s solutions are designed for property management companies, owners, investors and vendors to streamline operations, increase revenue, and improve the resident experience.

📋 Description

• Define, plan, and execute go-to-market programs for integrated products with Product Management, Marketing, and Sales/Account Management • Develop compelling and differentiated product messaging and positioning supported by measurable proof points • Create marketing and sales assets including presentations, case studies, battlecards, playbooks, and competitive assessments • Create sales and customer success training materials covering industry trends, buyer personas, pain points, solutions, sales plays, and competitive differentiation • Engage customers at events and key touch points to drive awareness and adoption • Collaborate with Demand Generation on account and segment targeting, messaging, and promotions • Provide competitive intelligence and recommendations for winning at account and competitor levels • Co-create marketing websites and digital journeys for prospect and buyer needs • Partner with Product Management to identify and prioritize product capabilities based on customer needs • Lead product launches, align resources, analyze KPIs, and identify improvement opportunities

🎯 Requirements

• ~10 years of experience in B2B SaaS product marketing • Mastery of foundational product marketing skills including value proposition development, GTM strategy, audience segmentation, product launches, content creation, sales enablement, and market research • Track record of building strong relations with product management, sales, and cross-functional teams • Excellent communication, storytelling, and presentation skills • Strong project management skills to plan and execute multiple workstreams simultaneously • Bachelor’s degree in marketing, business, computer science, or engineering • Creative storytelling ability for complex products • Strong analytical skills and data-supported recommendation abilities • Comfort with technology and learning product UI/UX, workflows, and customer value • Deep understanding of B2B marketing and sales processes • Ability to lead and influence cross-functional teams • MBA, prior experience launching AI-based products, and experience marketing Multifamily property management software are pluses but not required

🏖️ Benefits

• Health, dental, and vision insurance • Retirement savings plan with company match • Paid time off and holidays • Professional development opportunities • Performance-based bonus based on position