AVP, Head of Marketing Analytics – Decision Science

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🔥 0 minutes ago

🏈 Alabama, Alaska, +31 more states – Remote

🏈 Alabama – Remote 🐻 Alaska – Remote 🌵 Arizona – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🦬 Montana – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🌶️ New Mexico – Remote 🌲 North Carolina – Remote 🌾 North Dakota – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🚗 Michigan – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $99 - $159 / hour

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

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Advocate Aurora Health

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

⚕️ Healthcare Insurance

💰 $10.2M Grant on 2019-08

Healthcare • Healthcare Insurance

Advocate Aurora Health is a leading healthcare organization that operates across various regions including Central Chicagoland, Central Wisconsin, Greater Milwaukee, and more. With a diverse range of career areas such as advanced practice clinicians, behavioral health, nursing, and more, Advocate Aurora Health is committed to helping people live well. The organization offers numerous benefits and opportunities for career advancement, fostering an environment where individuals can thrive and innovate in the healthcare sector. Advocate Aurora Health prioritizes the safety of its candidates and maintains a robust recruitment process to protect sensitive information.

📋 Description

• Define and execute the enterprise marketing analytics and decision science strategy • Advance the organization from descriptive reporting to diagnostic, predictive and prescriptive decision support • Serve as a strategic thought partner in marketing and business planning • Frame business questions, hypotheses, measurement plans and actionable recommendations • Build an integrated measurement framework spanning marketing mix modeling, attribution, incrementality, campaign and channel effectiveness, partnerships and sponsorships, in-market testing and marketing ROI • Establish a test-and-learn strategy using experimental design, matched-market or geographic testing, holdouts, A/B testing and other causal measurement methods • Build forecasting and decision science capabilities for scenario planning, demand forecasting, investment optimization, predictive analytics and appropriate AI/ML applications • Lead data science, analytics engineering and marketing data-product capabilities with Enterprise Data and Technology, leveraging Snowflake • Modernize business intelligence and executive reporting through Power BI and Salesforce Marketing Cloud Intelligence/Datorama • Partner with Finance to connect marketing activity to consumer, patient, growth and financial outcomes • Build and lead a high-performing team across decision analytics, business intelligence, marketing measurement, decision science, data science and marketing data products • Create a culture of curiosity, proactive problem solving and executive-ready storytelling • Frame the right questions before analysis begins • Balance technical rigor with speed, practicality and sound business judgment • Build credibility across Marketing, Finance, Data and Technology • Develop scalable talent and operating models • Turn analytical complexity into an executive-ready story and clear decision

🎯 Requirements

• Bachelor's degree in Analytics, Data Science, Statistics, Economics, Marketing, Business or a related field • 10+ years of progressive experience in marketing analytics, decision science, measurement, data science or a related function • 5+ years of leadership responsibility in a large, complex organization • Deep expertise in marketing mix modeling, attribution, incrementality, experimentation, in-market testing and marketing effectiveness measurement • Strong knowledge of statistical modeling, forecasting, predictive analytics, optimization and data science methodologies • Demonstrated ability to connect marketing investment to incremental business and financial outcomes and establish credible approaches to marketing ROI • Strong understanding of modern marketing data architecture, data engineering, analytics engineering, data modeling and cloud data platforms • Experience with Snowflake or a comparable cloud data platform and business intelligence tools • Experience with Salesforce Marketing Cloud Intelligence/Datorama or a comparable marketing intelligence platform • Exceptional ability to translate complex analysis into clear executive-level implications, choices and recommendations • Strong business and financial acumen, intellectual curiosity, executive presence and cross-functional influence • Track record of building, transforming and developing high-performing analytics teams • Preferred: MBA, master's degree or another advanced degree in a related field • Healthcare experience and relevant analytics, data science, cloud platform or digital marketing certifications are beneficial but not required

🏖️ Benefits

• Comprehensive Total Rewards suite • Competitive compensation • Generous retirement offerings • Career development programs • Paid Time Off programs • Medical, dental, vision, life, and Short- and Long-Term Disability benefits • Flexible Spending Accounts for eligible health care and dependent care expenses • Adoption assistance • Paid parental leave • Defined contribution retirement plans with employer match • Financial wellness programs • Educational Assistance Program • Opportunity for annual performance-based increases • Incentive pay for select positions • Premium pay such as shift and on-call pay for eligible roles