Marketing Director – Public Safety

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $136.1k - $252.8k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 5%

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Logo of RELX

RELX

10,000+ employees

💼 Consulting

🏥 Healthcare

🛡️ Insurance

Consulting • Healthcare • Insurance

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The company focuses on enabling its clients to make better decisions, improve results, and enhance productivity by leveraging advanced technology and data. RELX serves various sectors, including Risk, Scientific, Technical & Medical, Legal, and Exhibitions, by offering specialized information and analytical tools that facilitate critical decision-making. The company is committed to corporate responsibility and delivering societal benefit through its products by contributing to scientific advancement, legal justice, and effective market transactions.

📋 Description

• Develop and lead integrated marketing strategies and annual marketing plans for Public Safety vertical audiences • Drive account-based marketing, lead generation, customer retention, and demand generation programs • Create and execute initiatives across email, advertising, social media, communications, webinars, events, and other channels • Develop messaging, thought leadership content, marketing collateral, sales enablement materials, and campaign assets • Partner with Public Safety leadership, sales, business development, and channel teams on go-to-market strategies and growth objectives • Collaborate with subject matter experts and stakeholders to strengthen market positioning and differentiate offerings • Manage annual marketing event strategies, including trade shows, conferences, sponsorships, speaking engagements, roadshows, user conferences, and webinars • Support lead generation, brand visibility, customer retention, and market development objectives • Participate in marketing budget development and manage assigned program expenditures • Analyze campaign performance and report results monthly and quarterly with Marketing Operations • Foster Marketing and Sales alignment to support revenue generation and business priorities • Lead, coach, and develop direct reports when applicable • Manage strategic vendor relationships and external marketing partners • Support SEO optimization and digital marketing initiatives • Perform other duties as assigned • Moderate travel required

🎯 Requirements

• Must be a US Citizen • Bachelor's degree or equivalent work experience; degree in Marketing or Business preferred • MBA preferred • Minimum of 10 years of experience in business-to-business and/or business-to-consumer marketing, strategic planning, or related consulting experience • Government, public safety, law enforcement, or related industry marketing experience preferred • Demonstrated experience developing and executing integrated marketing campaigns, including account-based marketing, lead generation, and retention programs • Strong understanding of marketing analytics and ability to interpret data, identify performance drivers, assess impact, and establish meaningful metrics • Experience leading complex projects from planning through execution while managing multiple priorities • Experience managing senior-level vendor relationships • Experience using CRM, contact management, and marketing database platforms • Experience managing budgets and marketing investments • Extensive direct marketing experience for products and/or services • Prior people leadership experience • Must pass standard company background check and enhanced criminal background check • Must be certified by state and local law enforcement to access criminal justice information and maintain CJIS compliance

🏖️ Benefits

• Comprehensive, multi-carrier medical, dental and vision benefits • 401(k) with match • Employee Share Purchase Plan • Wellness platform with incentives • Headspace app subscription • Employee Assistance and Time-off Programs • Short-and-Long Term Disability insurance • Life and Accidental Death Insurance • Critical Illness insurance • Hospital Indemnity • Bonding and family care leaves • Adoption and surrogacy benefits • Health Savings, Health Care, Dependent Care and Commuter Spending Accounts • Annual Paid Time Off • Up to two days of paid leave each to participate in Employee Resource Groups • Up to two days of paid leave each to volunteer with your charity of choice • Annual incentive bonus

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