Director, Marketing Strategy

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $95k - $110k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

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SmartBug Media

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2007

📣 Marketing

🤝 B2B

💼 Consulting

💰 Private equity on 2020-03

Marketing • B2B • Consulting

SmartBug Media is a digital marketing agency that specializes in inbound marketing, content strategy, demand generation, and HubSpot-focused marketing automation and implementations. The firm helps companies grow by building content-driven campaigns, optimizing SEO and paid media, implementing and managing HubSpot CRM and marketing tools, and providing strategic consulting on go-to-market and lead generation. SmartBug primarily serves B2B clients and acts as a solutions partner for marketing technology and automation.

📋 Description

• Define the overarching vision and multi-service roadmap for SmartBug's medium and large accounts • Act as the primary architect of clients' marketing engines, including demand generation, brand positioning, and content strategy • Evaluate AI automation, technical API integrations, PR-led authority, web development, and advanced data integrations to amplify marketing strategy • Align marketing strategy with sales enablement and customer success across the full business lifecycle • Determine when clients require specialized services beyond HubSpot • Lead quarterly strategic sessions with client executives and adapt the vision based on market trends • Review and refine major strategic deliverables before client presentation • Define how marketing KPIs translate into Customer Lifetime Value and revenue growth • Partner with Sales to identify service gaps and comprehensively scope accounts • Assist sales representatives by articulating the Total SmartBug Advantage • Oversee pod performance and professional development of Strategists and Specialists

🎯 Requirements

• Minimum of 8 years in digital strategy or business consulting, with a focus on cross-departmental integration • Business acumen to converse with C-suite executives about business goals, not just marketing tactics • Consultative maturity to steer C-suite conversations toward high-level business strategy and resource allocation • Familiarity with how PR, SEO, Web Development, and AI tools integrate into a modern marketing and sales engine • Proven ability to provide high-level vision while trusting and empowering a team to handle execution • Deep understanding of the HubSpot ecosystem and how third-party tools integrate to drive growth • Bachelor's degree in Marketing, Business, or a related field • Master's degree in Marketing, Business, or a related field preferred • Experience working directly in a HubSpot partner agency preferred

🏖️ Benefits

• Fully remote team • Remote work arrangement in the United States