Director of Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 12%

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BrentCare Behavioral Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

📚 Education

Healthcare • Education

BrentCare Behavioral Health is a management and services organization that partners with adolescent behavioral health and treatment programs to provide compassionate, clinically driven support. They emphasize honoring each program's clinical identity while delivering trauma-informed, evidence-based care for teens and their families. Services cited include mental health treatment for anxiety, depression, trauma and co-occurring disorders; substance use disorder treatment (detox, inpatient/outpatient rehab, relapse prevention); family therapy; holistic therapies (yoga, equine therapy, art therapy, mindfulness); and academic and life-skills support including accredited tutoring. BrentCare positions itself as a partner to innovative, program-focused adolescent treatment providers, supporting clinical teams, families, and the recovery process.

📋 Description

• Shape and execute integrated marketing, brand, content, and sales enablement strategies across all facilities • Drive awareness, engagement, referrals, admissions, and revenue • Plan and coordinate initiatives across owned, earned, and paid channels • Build and maintain content calendars and editorial plans • Collaborate with Business Development, Clinical Outreach, Operations, Talent Acquisition, and Clinical leadership • Transition website maintenance, social media, and content production from the agency to the in-house team • Own website strategy, roadmap, content architecture, user experience, SEO, conversion paths, analytics, technical needs, and ongoing improvements • Manage website operations across facility sites, including HIPAA-compliant hosting, backups, security, maintenance, and development • Maintain site speed, uptime, mobile performance, lead capture, inquiry routing, CRM integration, and compliant tracking • Own attribution and conversion tracking • Direct technical SEO, keyword strategy, SEO/AEO content, local SEO, directory listings, credibility signals, and content refresh cycles • Produce and publish approximately 5–7 SEO/AEO-optimized articles per month per site • Track and report SEO/AEO KPIs monthly to the VP of Business Development • Own paid advertising strategy and manage external paid media partners, campaign performance, ROI, budgets, and compliance • Maintain LegitScript certification and healthcare/addiction-treatment advertising compliance • Lead landing-page A/B testing and use results to improve campaigns and websites • Review paid-channel lead and call quality with Admissions • Manage organic social media on Facebook, Instagram, and LinkedIn, including 3–5 posts per week and 12 carousel or video posts per month • Lead email and drip marketing strategy, segmentation, nurture streams, testing, optimization, and reporting • Create sales enablement messaging, presentations, collateral, campaigns, tools, and training materials • Manage SEO, paid media, technology, creative, and other vendors • Set creative direction and oversee brand messaging and content production • Establish marketing standards, guidelines, workflows, and best practices • Support executive and clinical leaders with thought leadership and communications • Lead and develop Marketing Coordinators • Track marketing KPIs, analyze multi-channel data, and provide actionable reports to the VP of Business Development • Co-manage monthly and annual marketing budgets • Take on additional responsibilities as assigned

🎯 Requirements

• Bachelor's degree • 10+ years of marketing and content leadership experience • Deep expertise in integrated strategy, branding, content, digital, website strategy and development, email, paid media, sales enablement, SEO/AEO, communications, team leadership, vendor management, and campaign execution • Proven leadership, strong communication, team development, and cross-functional collaboration skills • Hands-on experience with website strategy, CMS management, hosting and maintenance, site optimization, content strategy, SEO, conversion optimization, analytics, and internal/external developers • Experience building and managing email programs, including campaigns, segmentation, nurture sequences, and performance optimization • Experience creating sales enablement strategies and resources with Business Development, Sales, Clinical Outreach, or other revenue teams • Experience directing SEO and paid media agencies and vendors, including strategy, budget allocation, optimization, and ROI analysis • Strong project management skills and an innovative, results-driven approach • Advanced proficiency with CMS platforms, preferably WordPress; Google Analytics; email marketing platforms; CRM systems; and emerging marketing technology • Advanced proficiency in Microsoft Office, including Excel • Outstanding written, verbal, strategic, and visual communication skills • Preferred: skill in gathering data from multiple channels and combining it into a clear story that shapes strategy and business decisions • Preferred: experience running organic social media programs, including short-form video and carousel content • Preferred: working knowledge of HIPAA as it applies to healthcare websites, hosting, and marketing • Preferred: experience in behavioral health or healthcare marketing