Omnichannel Performance Strategist

🔥 0 minutes ago

🌪️ Kansas, Missouri – Remote

🌪️ Kansas – Remote 🏰 Missouri – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🚫👨‍🎓 No degree required

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

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PureCars

WebsiteLinkedInAll Job Openings

201 - 500 employees

🚘 Automotive

📣 Marketing

☁️ SaaS

💰 Venture Round on 2019-05

Automotive • Marketing • SaaS

PureCars is a company that offers advanced data-driven marketing solutions specifically for automotive dealers. They focus on attracting and converting more customers through their comprehensive digital advertising services and customer data platform, known as The AutoMiner. By leveraging unmatched data capabilities, market insights, and reporting, PureCars helps dealers make impactful marketing decisions. Their omni-channel approach includes digital advertising, social media, OTT & video, direct mail, and email marketing. With a strong network of OEM partnerships and access to leading advertising partners in North America, PureCars positions itself as a leader in automotive marketing innovation.

📋 Description

• Manage, analyze, and update automotive-related paid search, social, and programmatic marketing campaigns • Utilize Google Ads, Microsoft Ads, Meta, DV360, Amazon, and PureCars’ technology to drive revenue for automotive clients • Collaborate across Paid Search, with Programmatic and Social Media as opportunities for future growth • Create and manage paid media campaigns based on automotive dealership, OEM, and marketing agency goals • Continually identify opportunities for measurable optimizations toward dealer goals • Monitor and optimize KPIs including impression share, CTR, CPA, CPC, and pacing • Monitor the marketplace, competitive landscape, industry trends, and third-party data sources • Identify and implement new marketing opportunities • Analyze paid search performance and pacing reports • Provide optimization insights and strategies to client-facing teams for sharing with clients

🎯 Requirements

• Minimum 2 years of experience in Digital Media, preferably with a Paid Search focus • Experience with ad management software such as Kenshoo, Marin, Acquisio, Fluency, or similar is highly preferred • Analytical and critical thinking skills • Ability to use analytics tools and internal data to present performance findings to internal teams • Detail-oriented with the ability to work with multiple data sets in Excel or Google Sheets • Pivot tables and VLOOKUPs are a major plus • Ability to manage multiple simultaneous projects and prioritize effectively • Must be legally authorized to work in the U.S. • Must answer whether employment sponsorship will be required

🏖️ Benefits

• Health, dental, and vision plans • 401(k) • Paid parental leave • Open PTO policy • Internal growth opportunities • Direct access to executive leadership through recurring town halls, direct conversation, and mentorship

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