Senior Media Buyer

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🔥 0 minutes ago

🌐 United States, Canada, +2 more countries – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote 🇧🇷 Brazil – Remote 🇲🇽 Mexico – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Purely Optimal

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

🍽️ Food & Beverage

🧘 Wellness

Healthcare • Food & Beverage • Wellness

Purely Optimal is a health and nutrition company focused on providing high-quality dietary supplements to enhance energy, vitality, and overall well-being. The company offers a wide range of products, including weight loss supplements, probiotics, collagen peptides, and keto diet pills, all formulated with pure and natural ingredients. Purely Optimal emphasizes the importance of pure quality ingredients and aims to support optimal health and wellness for its customers. It provides supplements targeted at various health categories such as immune support, joint health, and anti-aging, and is supported by a professional medical team to ensure product efficacy and safety.

📋 Description

• Run Meta paid acquisition as the priority channel, including campaign structure, audiences, budgets, bidding, placements, scaling, and cutting • Expand into TikTok, Google, and YouTube as justified by performance • Allocate the monthly ad spend budget across campaigns, audiences, creatives, and offers • Brief creative angles, hooks, and formats; maintain high testing volume and fast refresh cadence • Publish and schedule paid-social content and support alignment between organic and paid content • Architect and ship landing pages, advertorials, quiz and intake flows, upsell paths, and bundle offers • Maintain tracking through pixels, Conversion API, server-side events, and UTM discipline • Prepare a weekly report covering spend, results, tests, learnings, and next steps • Evaluate performance using blended total spend against total revenue • Use AI for creative variants, hooks, scripts, ad copy, landing-page copy, competitor research, and data analysis • Identify workflow automation opportunities and collaborate with the internal AI tooling team

🎯 Requirements

• 3–5+ years running paid acquisition for DTC or ecommerce brands • Deep experience managing Meta campaigns and meaningful monthly spend • Knowledge of account structure, creative refresh cadence, CPM diagnosis, campaign troubleshooting, and scaling winners • Hands-on experience building and shipping landing pages, advertorials, quiz flows, and upsell paths • Direct-response knowledge of hooks, mechanisms, proof, and offer construction • Experience using competitor ad libraries and funnel analysis to create tests • Data-honest approach with every decision tied to defensible numbers • Self-directed ownership of plans and outcomes • Clear written and spoken English communication • Supplement, health, or wellness experience preferred, or experience selling alongside an Amazon business • Experience with TikTok, Google, and YouTube advertising is desired by the role

🏖️ Benefits

• Full-time contractor engagement • Remote work • A real monthly testing budget from day one • Creative engine • Creator roster • Design and copy support • Performance component tied to results • Opportunity for more channels, more budget, and more scope as the function grows • Potential promotion based on proven results