Senior Media Planner, Strategy & Planning

🔥 42 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $75k - $80k / year

⏰ Full Time

🟠 Senior

👻 Ghost score 0%

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Quigley-Simpson

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2002

📣 Marketing

📱 Media

🤝 B2B

Marketing • Media • B2B

Quigley-Simpson is a full-service, brand-led marketing agency that combines creative, media, analytics and data to drive measurable growth for clients. With over 20 years of experience and offices in Los Angeles and New York, the firm offers services across brand strategy, demand marketing, project and account management, and integrated campaign execution for a mix of corporate and nonprofit clients. Quigley-Simpson emphasizes performance-driven storytelling, programmatic media solutions, and measurable impact across the customer journey.

📋 Description

• Develop and manage integrated upper-funnel media plans across linear TV, DIO OTT/CTV, OOH, YouTube, programmatic CTV and video, streaming audio, influencer marketing, and other awareness-focused channels • Serve as a day-to-day client-facing media lead, communicating media recommendations, campaign updates, performance, optimizations, and next steps • Partner with Media Director to develop national and local market strategies focused on maximizing qualified reach, managing effective frequency, and building brand awareness • Utilize audience insights, reach and frequency analysis, competitive intelligence, marketplace data, and campaign learnings to inform channel mix, investment levels, audiences, and media environments • Manage tactical planning, including RFPs, partner evaluations, negotiations, flowcharts, budget management, creative specifications, and campaign authorizations • Partner closely with Investment, Activation, Analytics, and Operations teams to ensure strong cross-functional collaboration and alignment across all aspects of media planning and execution • Monitor campaign delivery, pacing, audience reach, and media performance, identifying opportunities to optimize investment and drive incremental reach • Mentor, train, and guide associate media planner, providing day-to-day support and oversight to build media planning skills and support professional growth

🎯 Requirements

• Bachelor’s degree • Minimum 3–4+ years of cross-channel media planning experience • Highly organized, proactive, and detail-oriented, with a strong sense of ownership and the ability to anticipate needs, stay ahead of deadlines, and drive work forward • Past planning of linear TV and OTT/CTV planning experience required • MRI-Simmons experience required, with the ability to analyze audience demographics, behaviors, and media consumption to inform planning and recommendations • Strong understanding of reach and frequency, audience delivery, dayparts, programming, media math, and marketplace dynamics • Experience developing and managing both national and local market media plans • Strong Excel skills, including experience managing media flowcharts, budgets, and campaign reporting • Strong analytical skills with the ability to interpret campaign performance, identify key learnings, and develop actionable media recommendations • Strong communication and presentation skills, with experience working directly with clients • Experience with DOOH, YouTube, programmatic video/CTV, and streaming audio is a plus • Mediaocean experience preferred, with hands-on Prisma experience for digital and OOH billing and reconciliation considered a plus • Experience with Nielsen Media Impact, Nielson One, Commspoint, and Comscore a plus