Email Marketing Campaign Specialist

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Railbookers Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1972

👥 B2C

🤝 B2B

🚗 Transport

B2C • B2B • Transport

Railbookers Group is a travel company and tour operator that designs and sells customizable rail vacations worldwide through its brands Railbookers and Amtrak Vacations. It serves both consumers and travel advisors, offering curated itineraries, accommodations, sightseeing and dining options across luxury and overnight sleeper trains, and emphasizes simplifying complex multi-country rail journeys and sustainability.

📋 Description

• Work directly with Railbookers Group brands and the global marketing team to turn email marketing into a key revenue driver by using strategic content and drip campaigns to get potential customers to purchase. • Work with Analytics department to identify additional opportunities using analysis and reports to create campaigns with a goal to increase conversion. • Work with multiple teams from concept to execution of campaign. • Lead brainstorming meetings to identify opportunities, messaging, and goals for each campaign. • Manage projects to deliver the desired results in a timely manner. • Work with Digital Designer and Webmaster to ensure that desired messaging is executed throughout all digital platforms. • Work with the VP of Marketing and Marketing team to plan and execute our web-based marketing strategy to grow our market position. • Other duties/responsibilities as needed.

🎯 Requirements

• Quick learner with strong attention to detail required. • Strong project management and organizational skills • Deep understanding of marketing and sales processes • Knowledge in marketing automation processes including lead management, campaign management and online marketing. • Understanding of the customer path to purchase • Metrics-driven Marketing experience at Railbookers Group or similar • Experience with email marketing using a CRM. • Experience with Marketo is a plus.

🏖️ Benefits

• Work from Home • Generous PTO Package • Bonus and Incentive Plans • Medical, Dental, and Vision Insurance Including Optional HSA • Gym Membership Contributions and Healthy Actions incentive (sponsored by Cigna) • Employee Assistance Program • Short-term/Long Term disability Plan • Employer sponsored Life Insurance • Annual Reimbursements for Home Office (office expenses, phone, internet) • Employer-Matched 401(k)Familiarization Trips (Get paid to experience our vacations!) • Employee and Family/Friend Travel Discounts • Corporate Discounts through Working Advantage • Employee Referral Bonus • Cross-Departmental and Advanced Training Opportunities • Anniversary, Birthday, and Recognition Perks • Years of Service Awards