Group Director, Paid Social Media

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Rain the Growth Agency

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1998

🤝 B2B

📱 Media

🛍️ eCommerce

B2B • Media • eCommerce

Rain the Growth Agency is a full-service creative, advertising, and media agency that specializes in helping direct-to-consumer (DTC) brands achieve transformational growth. Utilizing a unique approach called Transactional Brand Building, the agency delivers on both branding and sales objectives by integrating services in media, creative strategy, and analytics. As a woman-led agency, Rain fosters a culture of innovation and flexibility, leveraging cutting-edge technology and proprietary tools to optimize return on investment for its clients.

📋 Description

• Serve as Rains senior subject matter expert on the evolving paid social landscape • Develop paid social strategies rooted in client business objectives not just platform tactics • Define the role paid social plays within integrated omnichannel media plans • Lead, mentor, and inspire a team of paid social specialists • Contribute to Rains thought leadership, new business efforts, and paid social product development • Build trusted relationships with senior marketing leaders and client stakeholders • Lead executive-level presentations with clarity and credibility • Actively be in the work and execute campaigns to diagnose, guide, and improve performance • Set and uphold best-in-class activation standards across the paid social team • Champion creative as one of the most important levers in paid social performance • Partner closely with creative, production, and strategy teams to develop social-first ideas

🎯 Requirements

• Bachelors degree in advertising, marketing or related field or equivalent combination of education and experience • 8-10 years of experience, with a healthy mix of hands-on know how and managerial acumen • Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate paid social media • Intimate knowledge of and relationships with all social media platforms such as Meta, TikTok, YouTube, Reddit, X, Snap, etc • Proficiency in measurement, trafficking, reporting, and the development of campaign performance insights through evaluating data. • Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally • A collaborative spirit and an active interest in mentoring and managing team members • A strong interest in ad tech, digital trends and innovation • Strong project management skills and high attention to detail.

🏖️ Benefits

• Medical, Dental, and Vision insurance • Quarterly profit-sharing program • 401(K) plan with employer match (and immediate eligibility) • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks fully-paid Family and Medical Leave • Monthly Work-From-Home allowance