Salesforce Marketing Cloud Engagement Administrator

🔥 1 hour ago

🍁 Vermont, Virginia, +3 more states – Remote

🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote ⛰️ West Virginia – Remote 🦬 Wyoming – Remote

💵 $70k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐👷 Salesforce Administrator

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Raymond James

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1962

💼 Consulting

🛡️ Insurance

💸 Finance

Consulting • Insurance • Finance

Raymond James is a global financial services firm that offers a comprehensive range of investment solutions including wealth management, asset management, and investment banking services. The firm specializes in providing tailored financial planning and investment advice to individuals and institutions, with a focus on retirement planning, estate management, and financial education. Backed by a strong team of financial advisors and industry expertise, Raymond James is committed to helping clients achieve their financial goals through personalized services.

📋 Description

• Serve as the primary execution and administration resource for Salesforce Marketing Cloud Engagement. • Configure and maintain Marketing Cloud components including Email Studio, Journey Builder, Automation Studio, and Contact Builder. • Build, execute, and support email campaigns, automated journeys, and triggered communications in partnership with Marketing and Communications teams. • Use SQL to build and maintain data extensions, segmentation queries, and automation logic supporting campaign execution. • Maintain and enhance customer journeys, decision splits, data relationships, and personalization logic. • Monitor campaign performance, subscriber engagement, and automation health, providing insights to improve targeting and personalization. • Perform quality assurance, testing, rendering validation, and pre-send checks to ensure accuracy and compliance. • Maintain Marketing Cloud data hygiene, subscriber management, and synchronization processes. • Support content and data reviews with Legal and Compliance to ensure adherence to CAN-SPAM, GDPR, and internal data usage standards. • Document operational processes, standards, and Marketing Cloud runbooks. • Configure Salesforce objects, fields, page layouts, validation rules, and Flow automation related to marketing processes.

🎯 Requirements

• Bachelor’s degree in Marketing, Information Systems, or a related field, or equivalent professional experience. • Salesforce Certified Platform Administrator (Strongly Preferred). • Salesforce Certified Marketing Cloud Engagement Administrator (Strongly Preferred). • Salesforce Certified Marketing Cloud Email Specialist. • 3–6 years of hands-on experience supporting Marketing Cloud Engagement, with supporting Salesforce administration experience; experience in a regulated industry strongly preferred. • Experience using SQL for complex joins, data normalization, and behavioral or transactional segmentation. • Working proficiency in AMPscript and HTML/CSS for dynamic content, personalization, and troubleshooting, with at least 6 months of hands-on experience. • Strong understanding of CRM data models, marketing automation, consent management, and customer lifecycle management. • Knowledge of email compliance and data governance best practices, including CAN-SPAM and GDPR. • Demonstrated ability to manage multiple concurrent initiatives and execute within defined governance frameworks. • Strong communication and collaboration skills to work cross-functionally with Marketing, Communications, Compliance, IT, and platform leadership.

🏖️ Benefits

• medical • dental • vision • life insurance • critical illness insurance and accident insurance • disability benefits • retirement savings • paid time off (including vacation, holidays, and sick leave) • parental leave