Group Director, Omnichannel Strategy

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $175k - $200k / year

⏰ Full Time

🔴 Lead

👔 Director

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Real Chemistry

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Real Chemistry is a healthcare-focused marketing, data analytics, and advisory firm that partners with pharmaceutical and biotech companies to accelerate the development, launch, and adoption of life-changing medicines. For 25 years it has combined AI-powered analytics, scientific translation, medical affairs support, and creative services to help clients engage clinicians, patients, and other stakeholders within highly regulated markets. The company operates as a B2B agency that integrates data, technology, and storytelling to improve commercial and clinical outcomes.

📋 Description

• Lead omnichannel strategy development and delivery across multiple clients, brands, therapeutic areas, and engagement programs • Develop integrated audience, journey, engagement, and channel strategies aligned with client objectives • Establish best practices for audience architecture, customer journey design, orchestration planning, workshop facilitation, governance models, and optimization frameworks • Guide complex engagement ecosystems involving multiple customer types, channels, markets, products, and business units • Serve as a senior strategic advisor to clients on omnichannel engagement, customer experience, media activation, measurement, and growth • Own strategic delivery, client retention, and growth across a portfolio of accounts • Partner with Media, Analytics, Engagement Strategy, Creative, and Client Services teams • Lead client workshops, strategic planning sessions, and executive presentations • Identify opportunities to leverage media, technology, AI, analytics, and customer insights • Lead, develop, and coach strategists; support performance management, talent development, and succession planning • Contribute to discipline growth through client expansion, business development, thought leadership, and new strategic offerings • Maintain a strong billable contribution while supporting team utilization, revenue growth, and the evolution of the omnichannel strategy practice

🎯 Requirements

• 12+ years of experience in omnichannel, media, engagement, communications, or customer experience strategy within healthcare, pharmaceutical, biotech, or life sciences • Demonstrated success leading omnichannel strategy across multiple accounts, brands, therapeutic categories, customer types, channels, and markets • Deep expertise in audience architecture, customer journey design, orchestration planning, media strategy, behavioral science, measurement, and data-driven optimization • Proven ability to lead large, complex client engagements independently, advise executive stakeholders, and translate business objectives and insights into scalable strategic solutions • Experience establishing consistent methodologies, governance models, operating frameworks, and strategic standards across teams and accounts • Track record of driving client retention, organic growth, and new business while balancing billability, team utilization, and commercial objectives • Experience leading multiple strategy teams and managing three to eight direct or indirect reports • Experience with performance management, coaching, career development, succession planning, recruiting, and overall work quality

🏖️ Benefits

• Comprehensive benefits program and perks tailored to the region • Free snacks • Generous holiday and paid time off • Options for private medical, dental, and vision plans • Support in saving for the future • Mental wellness coaching and support • Access to more than 13,000 online classes with LinkedIn Learning • Flexible work arrangements where appropriate • Collaboration, culture-building, learning, and team connection opportunities throughout the year • Great Place to Work® certified workplace

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