Group Director, Paid Search

🕒 5 days ago

🗽 New York – Remote

🗽 New York – Remote

💵 $130k - $200k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Real Chemistry

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Real Chemistry is a healthcare-focused marketing, data analytics, and advisory firm that partners with pharmaceutical and biotech companies to accelerate the development, launch, and adoption of life-changing medicines. For 25 years it has combined AI-powered analytics, scientific translation, medical affairs support, and creative services to help clients engage clinicians, patients, and other stakeholders within highly regulated markets. The company operates as a B2B agency that integrates data, technology, and storytelling to improve commercial and clinical outcomes.

📋 Description

• Serve as the senior Paid Search lead across assigned accounts, owning channel strategy, investment approach, testing roadmaps, and performance outcomes • Translate brand objectives into actionable paid search strategies aligned to broader omnichannel journeys across HCP and DTC audiences • Guide clients through recommendations, measurement frameworks, optimization decisions, and performance storytelling • Ensure all campaigns meet healthcare compliance standards in partnership with cross-functional teams • Establish best practices for paid search activation, including pacing, optimization, QA, and reporting • Partner with analytics and strategy teams to define KPIs, measurement approaches, and learning agendas • Identify performance drivers and optimization opportunities, adjusting plans to deliver strong results • Lead, mentor, and develop a high-performing Paid Search team, building capability and bench strength • Create scalable processes and playbooks specific to paid search, including governance models and quality standards • Drive strong collaboration across RC Media, ensuring paid search is effectively integrated with strategy, analytics, planning, and creative • Champion innovation across paid search platforms and tools, including AI-driven optimization, automation, and audience strategies • Support new business and organic growth through insight-led paid search strategies • Stay ahead of trends shaping paid search and healthcare media, including privacy changes, platform evolution, and targeting shifts • Explore emerging AI and LLM-driven search environments and integrate new self-serve platforms into the paid search offering

🎯 Requirements

• 10+ years of experience in performance media within an agency environment, with deep specialization in paid search • Experience supporting pharma, biotech, or life sciences clients, with a strong understanding of regulatory considerations • Expertise in paid search strategy and activation across major platforms • Ability to connect paid search to broader omnichannel strategies • Proven leadership experience managing and developing teams • Strong client presence with the ability to influence and communicate with senior stakeholders • Analytical mindset with the ability to translate data into actionable insights • Experience working cross-functionally with strategy, analytics, and creative teams • Strong organizational skills and ability to operate in a fast-paced, evolving environment

🏖️ Benefits

• Free snacks • Generous holiday and paid time off • Options for private medical, dental, and vision plans • Support in saving for the future • Mental wellness coaching and support • Access to more than 13,000 online classes with LinkedIn Learning