Marketing Specialist III

🔥 0 minutes ago

🚗 Michigan – Remote

🚗 Michigan – Remote

💵 $75k - $80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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American Red Cross

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

📦 Logistics

🤲 Charity

Healthcare • Logistics • Charity

American Red Cross is a humanitarian organization dedicated to providing relief to those in need, offering services such as disaster relief, blood donation, training in first aid and CPR, and support for military families. Their mission encompasses emergency preparedness, education, and providing assistance to individuals affected by various crises, ensuring a safe and resilient community.

📋 Description

• Develop, implement, and monitor direct donor marketing strategies for platelet and plasma donors • Ideate campaigns and develop channel marketing contact strategies, including copywriting, design, and channel execution • Select, source, budget, order, and distribute physical incentive items and swag • Develop and execute platelet donation center site-change marketing and new donation center launch marketing • Develop platelet-specific onsite marketing materials • Develop marketing strategies and tactics for internal segments across email, SMS/MMS, direct mail, phone, and app push channels • Design, develop, and implement direct-to-donor marketing plans supporting platelet and plasma donor growth • Coordinate onsite incentive item selection, budget management, ordering, communications, and incentive calendars • Review and optimize audience segmentation, identify opportunities, and report campaign results • Analyze donor bases at new or changing sites to inform and execute campaigns • Maintain and refresh educational and point-of-sale materials at Red Cross donation centers • Serve as subject matter expert for platelet and plasma donor marketing experience • Collaborate with designers, marketing operations, targeted marketing, production, and other teams from concept through delivery • Use creativity, best practices, and data analysis to solve complex problems • Serve as a resource and/or lead to other staff

🎯 Requirements

• 4-year college degree or equivalent combination of education and experience in Business, Marketing, or a related field • 5 to 7 years of marketing experience required • Prior direct marketing experience strongly desired, especially in physical item/swag incentive development, email marketing, direct mail strategy and tactical development, healthcare marketing, and/or onsite experience • Experience with email metrics analysis, segment growth strategy, and data analysis strongly desired • Direct marketing experience with email and direct mail preferred • Trade show materials marketing development preferred • Point-of-sale marketing preferred • Ability to visit other locations depending on assignment • Ability to stand, walk, and manipulate light to medium weights up to 20 pounds depending on assignment • Good hand-eye coordination, arm, hand and finger dexterity • Visual acuity to use a keyboard, operate equipment, and read technical information • Overall mobility; ability to sit for long periods, drive a vehicle, and work under challenging conditions as needed

🏖️ Benefits

• Medical, Dental Vision plans • Health Spending Accounts & Flexible Spending Accounts • PTO: Starting at 15 days a year; based on type of job and tenure • 11 paid holidays, including six core holidays and five floating holidays • 401K with up to 6% match • Paid Family Leave • Employee Assistance • Short-term and long-term disability and insurance • Service awards and recognition • Remote opportunity / nationwide work arrangement