CRO Specialist – Strategist

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Reflex Media, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📣 Marketing

👥 B2C

🤖 Artificial Intelligence

Marketing • B2C • Artificial Intelligence

Reflex Media, Inc. is a brand development and management company that designs, builds, brands, markets, and operates consumer-facing digital services. The company emphasizes combining creativity, marketing strategy, and technology—particularly data science and AI/ML—to create and manage brands (notably dating services) and deliver seamless, secure user experiences. Reflex Media handles in-house product design, growth marketing, analytics, and platform management while promoting a collaborative, creative company culture.

📋 Description

• Own and maintain a rolling testing roadmap and hypothesis backlog across paid media, email/lifecycle, landing pages, onboarding, paywall, and creative • Prioritize experiments using a clear framework such as ICE or PIE • Communicate testing status, learnings, and upcoming work weekly to the Director and channel owners • Set and maintain testing velocity with concurrent, non-interfering experiments • Design and launch A/B, multivariate, holdout, and geo-based experiments with proper controls, sample sizes, and success metrics • Set up and QA tests in the experimentation platform • Partner with Data & Analytics and Engineering on tracking, event instrumentation, and attribution • Define primary, secondary, and guardrail metrics for every test • Analyze test results using GA4, testing-platform dashboards, and warehouse data • Deliver structured recommendations to ship, iterate, or stop each completed test • Translate winning results into channel-specific changes for Paid Media, Lifecycle/CRM, Product, and Creative • Present findings to cross-functional stakeholders in clear, non-technical narratives • Synthesize learnings across channels and coordinate overlapping tests • Maintain a searchable results repository • Champion a test-and-learn culture through readouts, workshops, and testing standards • Senior level: own strategy, set testing standards, drive the roadmap, defend prioritization decisions, and mentor/review others

🎯 Requirements

• Hands-on experience running A/B or multivariate tests in a marketing or growth context • Fluency with at least one experimentation platform such as Optimizely, VWO, Statsig, Convert, AB Tasty, Eppo, LaunchDarkly, or comparable • Ability to set up and QA tests independently • Understanding of experimental design, including controls, sample sizing, statistical significance, novelty, seasonality, SRM, and interaction effects • Strong analytical fluency with GA4, testing-platform dashboards, and Excel/Sheets • Ability to audit an existing testing program and ship a better-instrumented experiment in the first week • Strong written and verbal communication skills • Daily working fluency with AI tools such as ChatGPT, Claude, Cursor, or comparable tools • Strong execution discipline, QA, naming conventions, and documentation • CRO Specialist: 2–4 years of hands-on CRO, growth marketing, experimentation, or analytical marketing experience • CRO Specialist: experience designing and shipping tests in at least one channel, with measurable results • Senior CRO Specialist: 5–8+ years of hands-on CRO, experimentation, or growth marketing experience • Senior CRO Specialist: experience running experiments across at least two channels with measurable business impact • Senior CRO Specialist: comfort with SQL or warehouse analysis • Senior CRO Specialist: ability to own strategy, set standards, drive roadmaps, defend prioritization decisions, and mentor/review • U.S. work location required • Bachelor’s degree is listed as preferred, or an equivalent track record of shipping rigorous tests

🏖️ Benefits

• Health, dental, and vision insurance • 401(k) • Standard benefits package • Direct exposure to the Director, CMO, and Co-CEOs from day one • Clear growth path as testing scope, channel ownership, and program maturity expand