Head of Marketing – SEO, AI Search, Growth

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Remote People

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Remote People is a leading international recruitment agency that specializes in creating meaningful employment opportunities by connecting ambitious businesses with exceptional talent from over 150 countries. With a focus on diverse cultures, Remote People offers bespoke recruitment services tailored to the needs of each client and candidate. The company aims to revolutionize the way companies and candidates connect across borders, with deep insights into global markets and cultural nuances. Remote People supports businesses in finding the perfect match, whether they are looking to fill critical roles or expand into new markets without local offices.

📋 Description

• Develop and execute the company's global marketing strategy • Own brand positioning, messaging, and market awareness • Partner directly with executive leadership to support business growth • Build scalable marketing processes and performance frameworks • Manage the marketing budget with a strong focus on ROI and revenue growth • Lead SEO and Answer Engine Optimization (AEO) strategy • Build content architecture optimized for both traditional and AI-powered search • Increase organic visibility, authority, and qualified lead generation • Monitor search performance, AI citations, rankings, and conversion metrics • Stay ahead of emerging AI and search technologies • Lead content strategy across digital channels including blogs, email, social media, video, and resource libraries • Build AI-assisted content workflows that improve quality and efficiency • Establish the company as a recognized thought leader within its industry • Drive PR and earned media opportunities • Ensure all content reflects technical accuracy, credibility, and trust • Own paid acquisition strategy across Google Ads and other digital channels • Optimize conversion rates and customer acquisition costs • Develop attribution models linking marketing performance to revenue • Lead lifecycle marketing initiatives to improve retention and customer value • Report marketing performance and strategic recommendations directly to the CEO

🎯 Requirements

• 10+ years of progressive marketing experience • 3-5+ years leading marketing within a high-growth digital business • Proven experience building and scaling marketing functions • Deep expertise in SEO, AI Search (AEO), content strategy, and organic growth • Strong paid media and digital acquisition experience • Experience implementing AI-enabled content operations • Expertise in marketing analytics, attribution, and performance reporting • Exceptional written communication and storytelling abilities • Experience working directly with executive leadership

🏖️ Benefits

• Competitive executive compensation with performance incentives