Product Marketing Manager – Field Enablement, Advisor Activation

🕒 April 29

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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👻 Ghost score 55%

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Logo of Ren

Ren

201 - 500 employees

Founded 1987

🤲 Charity

🤝 Non-profit

💳 Fintech

Charity • Non-profit • Fintech

Ren is America’s premier provider of philanthropic technology and managed services, supporting over $150 billion in charitable assets and distributing over $50 billion to charities. The company offers various giving vehicles, including donor-advised funds, charitable trusts, and annuities, allowing clients to effectively achieve their charitable goals. Ren also provides resources and insights for advisors and donors to navigate charitable giving strategies.

📋 Description

• Own the strategy for how Ren drives advisor engagement through Charitable Strategists and partner-facing teams • Identify key advisor opportunities, such as year-end giving, tax events, and liquidity moments, and build targeted programs around them • Equip field teams to turn conversations into action through talking points, one-to-one emails, presentations, and related tools • Design and launch advisor-facing campaigns deployable by strategists across partner channels • Build repeatable campaign frameworks encompassing emails, talking points, webinars, and follow-up sequences • Develop high-impact emails, decks, one-pagers, and talk tracks for advisor conversations • Create simple, actionable materials for live field interactions • Maintain and continuously evolve a library of field-ready content • Act as a strategic partner to Charitable Strategists and Relationship Managers • Support key initiatives, campaigns, and high-priority field opportunities • Align centrally developed resources with field-level needs • Gather insights from advisor conversations and field interactions • Identify patterns, objections, and opportunities to refine messaging and programs • Feed insights into product marketing, product development, and broader organizational strategy

🎯 Requirements

• Bachelor's degree in marketing, communications, business, finance, or a related field; equivalent experience considered • 5+ years of experience in product marketing, field enablement, or growth marketing, with demonstrated success developing campaigns and materials that drive measurable engagement • Proven ability to create field-ready content — emails, decks, talk tracks, one-pagers — for use in live advisor or sales interactions • Experience working directly with field-facing teams such as sales, relationship managers, or client strategists • Exceptional storytelling and communication skills, with the ability to translate complex financial or product concepts into clear, actionable messaging • Background in fintech, wealth management, philanthropic services, or broader financial services • Familiarity with advisor behavior, distribution models, or partner-facing go-to-market strategies • Experience designing repeatable campaign frameworks across multiple distribution channels • Execution-oriented mindset with a consistent focus on outcomes, not just deliverables • Strong understanding of advisor behavior and financial services environments • Ability to work cross-functionally and influence without direct authority • Comfortable operating in a fast-paced, growth-oriented environment • Strong organizational skills with the ability to manage multiple priorities and deadlines simultaneously

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