Senior Global Product Marketing Manager – Growth

🔥 19 hours ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

🏄 California – Remote

🏄 California – Remote

💵 $148k - $185k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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ResMed

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1989

🏥 Healthcare

🏭 Manufacturing

⚕️ Healthcare Insurance

💰 Post-IPO Debt on 2019-07

Healthcare • Manufacturing • Healthcare Insurance

ResMed is a global leader in sleep technology and respiratory care, focused on improving out-of-hospital care to enhance the health and quality of life for individuals with chronic diseases. With over 30 years of innovation, ResMed develops life-changing technology and provides software platforms that support medical professionals and caregivers in helping patients manage their health from home or in preferred care settings. The company is committed to diversity and inclusion, supporting a wide range of professionals in building meaningful careers, and shaping the future of connected health care with the goal of impacting 250 million lives worldwide.

📋 Description

• Develop expertise in consumer needs, behaviors, market dynamics, and competitive landscape • Identify opportunities to grow engagement, retention, and lifetime value across the consumer digital portfolio • Build value propositions and business cases grounded in consumer need, health outcomes, commercial potential, and feasibility • Define segmentation, targeting, positioning, and narratives for consumer digital products, features, and services • Lead global go-to-market strategy from early product development through launch, adoption, and optimization • Develop strategies across pricing, placement, and promotion • Build scalable go-to-market playbooks for Marketing, Commercial, and regional teams • Develop lifecycle strategies from onboarding through long-term engagement • Identify high-value moments where education, content, recommendations, or experiences can drive action • Develop hypotheses and design and scale experiments testing positioning, messages, offerings, and growth initiatives • Bring clarity, urgency, and structure to complex cross-functional work • Build visibility with senior stakeholders around priorities, progress, and outcomes • Lead through influence and challenge, align, and adapt as needed

🎯 Requirements

• 8+ years of experience in product marketing, ideally across consumer digital products, technology, eCommerce, or related categories • Proven success driving engagement, retention, or lifetime value for health products • Strong experience leading positioning, value proposition development, and go-to-market strategy • Deep understanding of consumer journeys, lifecycle strategy, segmentation, personalization, digital experience, and conversion rate optimization • Experience using market research, consumer insight, behavioral data, competitive intelligence, and experimentation to guide product and marketing decisions • Track record of influencing teams, roadmaps, and priorities upstream and downstream • Strong commercial judgment and experience with business cases, pricing, placement, promotion, or new business models • Experience leading cross-functional teams in complex, global, matrixed organizations • Exceptional communication, executive presence, and stakeholder management skills • High ownership, bias toward action, and comfort operating in ambiguity • Experience in healthcare, connected devices, consumer technology, subscriptions, platforms, or recurring consumer businesses is valuable

🏖️ Benefits

• Generous compensation package • Great flexibility • Travel to cool locations as part of this role • Comprehensive medical, vision, dental, and life insurance • AD&D insurance • Short-term and long-term disability insurance • Sleep care management • Health Savings Account (HSA) • Flexible Spending Account (FSA) • Commuter benefits • 401(k) • Employee Stock Purchase Plan (ESPP) • Employee Assistance Program (EAP) • Tuition assistance • Flexible Time Off (FTO) • 11 paid holidays plus 3 floating days • 14 weeks of primary caregiver or two weeks of secondary caregiver leave • Flexible work arrangements • Opportunities for personal and professional growth