Senior Marketing Manager

🔥 5 minutes ago

⛰️ Colorado, Illinois, +4 more states – Remote

⛰️ Colorado – Remote 🌽 Illinois – Remote 🏖️ New Jersey – Remote 🌲 North Carolina – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote

💵 $140k - $175k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Revvity

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Revvity is a science-based solutions company that leverages innovation across life sciences and diagnostics to improve lives everywhere. The company serves a diverse customer base, including academia, pharma/biotech, clinical laboratories, and healthcare professionals. Its extensive range of products and services includes genomic analysis, clinical diagnostics, cell and gene therapy, drug discovery, precision medicine, and advanced automation solutions. Revvity is committed to empowering scientists with cutting-edge tools and comprehensive solutions to enhance research and development, diagnostics, and clinical testing. With a focus on accelerating time to market while ensuring quality, Revvity is dedicated to revolutionizing next-generation breakthroughs in healthcare and life sciences.

📋 Description

• Lead regional marketing for US and Canada, owning integrated online and offline campaign deployment, management, and performance • Collaborate with Global Marketing Strategy to develop aligned plans with audiences, channel strategies, KPIs, and performance-based budgets • Generate customer, local market, and campaign performance insights and turn them into actionable recommendations • Partner with marketing, creative, operations, channel, sales, and other teams to launch and optimize campaigns and product launches • Present USCAN marketing performance, campaign results, market insights, and improvement actions in commercial operating reviews • Lead timely setup and deployment of SEM, ABM, webinar, social media, email, and event campaigns • Track marketing leads with sales managers and representatives to ensure follow-up and accurate disposition • Analyze campaign, channel, and funnel KPIs to optimize campaigns, ROI, and investment • Manage campaign workflows, calendars, resources, dependencies, and approvals in Workfront and Asana • Manage marketing budgets, forecasts, actuals, T&E, and quarterly and annual caps • Contribute to Tier I and lead Tier II USCAN events, coordinating audiences, promotion, vendors, budgets, lead capture, follow-up, and pipeline tracking • Lead, coach, and develop a team of marketers • Build a high-performance culture focused on accountability, customers, data-driven decisions, collaboration, and revenue impact • Allocate team capacity, remove execution barriers, provide feedback, and support professional development and succession planning • Influence across a matrixed organization and build relationships with sales, marketing, operations, portfolio, IT, finance, and other partners

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration or a Life Sciences discipline • 8+ years of B2B marketing experience supporting commercial teams within a scientific, clinical, laboratory, or healthcare setting • 3+ years in a people leadership role • Ability to travel within the US and Canada as needed • Strong analytical, budget management, communication, influence, and presentation skills • Demonstrated success deploying and optimizing integrated campaigns across SEM, ABM, webinars, social media, email, web, and events • Experience leading a regional marketing organization within a complex, matrixed, global business • Knowledge of the US and Canadian life sciences, diagnostics, and reproductive health markets and customer segments • Experience with marketing automation, SEO/SEM best practices, content management systems, and ABM platforms • Working knowledge of Power BI, Workfront, and Asana • Strong project management skills, including leading complex cross-functional initiatives, managing competing priorities, mitigating risks, and delivering on time and on budget • Strong Salesforce (SFDC) knowledge and hands-on experience with campaign management, lead and funnel reporting, data quality, sales follow-up, opportunity conversion, and marketing-attributed pipeline and revenue measurement • Proficiency with approved AI tools for market overviews, analysis, insight synthesis, and PowerPoint creation, with appropriate validation and governance

🏖️ Benefits

• Medical, Dental, and Vision Insurance Options • Life and Disability Insurance • Paid Time-Off • Parental Benefits • Compassionate Care Leave • 401k with Company Match • Employee Stock Purchase Plan

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