Director, Media Innovation – New Models

🕒 September 24

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 12%

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Risepoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

📋 Description

• Drive measurable improvements in CPA and L:E by identifying, testing, and scaling innovative media channels, advertising models, and tactics • Build the innovation roadmap using performance data, marketplace developments, platform changes, competitive activity, emerging technologies, and partnerships • Design and lead disciplined experiments with hypotheses, success metrics, investment requirements, test designs, decision criteria, and incremental-value measurement • Explore and validate new outcome-based advertising models • Establish rigorous media supplier evaluation and recommendations based on strategic fit, differentiation, performance, economics, data, measurement, scalability, and risk • Maintain marketplace intelligence on platforms, emerging channels, technologies, AI, privacy, measurement, suppliers, and consumer behavior • Define affiliate strategy, playbooks, partner selection, operations, and effectiveness monitoring • Educate Media Directors, pods, and stakeholders through forums, communications, and learning opportunities • Create playbooks, business cases, measurement frameworks, supplier relationships, and implementation guidance to scale successful innovations • Establish criteria for ending underperforming tests or supplier relationships • Strengthen organizational capability and reduce dependence on any single agency, platform, or supplier • Improve process efficiency by 20%+ through AI, automation, and process optimization • Establish automation, governance, SOPs, and operating models supporting media execution, transformation, and increased media in-housing • Build AI capability and adoption across the organization

🎯 Requirements

• Deep media and performance expertise with a strong understanding of the evolving media ecosystem, measurement, and the levers that drive acquisition and business outcomes • Proven innovation and experimentation track record, including identifying new channels, ad models, technologies, and suppliers; designing rigorous tests; and scaling what works • Strong strategic judgment and influence, with the ability to independently evaluate agencies and suppliers, translate marketplace complexity into action, and drive change through Media Directors and cross-functional teams without direct ownership • Broad industry perspective, ideally combining agency and client-side experience and/or experience in complex, high-consideration acquisition businesses • Emerging media and technology expertise, including hands-on experience with AI, ad tech, new measurement approaches, and evolving advertising models • Commercial and thought-leadership experience, including supplier negotiations, strategic partnerships, marketplace POV development, and educating senior leaders and teams

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