Senior Integrated Marketing Manager

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Risepoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

📋 Description

• Own day-to-day execution and full-funnel performance for assigned university partners • Serve as the primary internal and external contact for campaign execution, asset reviews, approvals, and performance updates • Translate integrated marketing and portfolio strategies into actionable execution plans • Monitor, analyze, and report funnel performance across leads, applications, enrollments, and retention • Identify risks and optimization opportunities • Lead performance optimizations and testing with analytics, channel, creative, and SSC teams • Support Directors and Senior Directors in strategic planning, escalations, and partner reviews • Act as a stretch leader in the Director’s absence, ensuring continuity of execution and reporting • Lead cross-functional workstreams, pilots, or pod-level initiatives • Provide informal leadership and guidance to Managers and Specialists • Manage new program launches by coordinating intake, campaign setup, and cross-functional communication • Ensure marketing assets align with partner brand standards, value propositions, and compliance requirements • Develop partner-specific acumen and apply research and insights to strategy and asset optimization • Help manage marketing-related budgets and deliver contractual commitments on fee-for-service engagements

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field • 5–7+ years of experience in integrated marketing, account management, or campaign execution • Demonstrated success managing partner or client accounts with measurable outcomes • Strong analytical, execution, and cross-functional collaboration skills • Experience in higher education or enrollment marketing environments • Experience leading cross-functional projects, pilots, and initiatives • Advanced digital marketing fluency across paid media, SEO, email, and analytics • Familiarity with Salesforce, Tableau, Workfront, or similar marketing platforms