Senior Off-Site AEO Strategy Manager

Job not on LinkedIn

🔥 8 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🧐 Strategy

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Risepoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

📋 Description

• Build and manage vendor relationships spanning outreach, link development, and content placement • Scope work, track deliverables, manage budgets and accounts, and hold vendors accountable • Identify publications, ranking sites, and aggregators cited by AI engines for higher-education queries • Develop prioritized target lists for outreach and relationship development • Conduct outreach to editors, journalists, and webmasters to produce earned mentions, citations, and coverage • Own offsite citation strategy for university partners and adjust investment based on citation performance and business goals • Monitor AI engine responses through visibility tools and direct prompt testing • Translate findings into actionable strategies and reports for executive audiences • Collaborate with SEO/AEO, Content, Brand Strategy, and Integrated Marketing teams • Develop prompt tracking methodology and recurring reports • Review active vendor SOWs and establish renewal-or-exit criteria • Operationalize off-site citation strategy across university partners

🎯 Requirements

• 5+ years in SEO or digital PR, with demonstrated understanding of how AI and LLM-based search engines surface and cite content and translating what they cite into actionable outreach and vendor priorities • Experience managing vendor relationships: reviewing SOWs, scoping deliverables, and holding agencies accountable to outcomes • Track record of building publication relationships and producing a consistent stream of earned coverage, links, or mentions • Strong communication skills and ability to explain AI search concepts to non-technical stakeholders • Proven ability to work cross-functionally with PR, editorial, or content teams • Experience with traditional SEO on-site strategy, including structured data and content structure • Familiarity with AI visibility monitoring tools such as Profound, Ahrefs Brand Radar, or DataForSEO AI Optimization • Experience working in higher education, digital agencies, or complex, multi-brand ecosystems • Experience with prompt engineering or systematic LLM testing • Understanding of aggregator and ranking sites in the higher education industry • Must be based in the United States (US - Remote)