Senior Growth Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $130k - $190k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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Rithum

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1997

🛍️ eCommerce

📣 Marketing

🤖 Artificial Intelligence

eCommerce • Marketing • Artificial Intelligence

Rithum is a comprehensive e-commerce platform designed to empower brands, retailers, and suppliers to effectively launch and scale their businesses. Offering a variety of solutions including multichannel marketing, fulfillment management, and AI-driven supplier discovery, Rithum helps users optimize their online presence and streamline operations across a vast network of marketplaces. With a focus on flexibility and efficiency, Rithum aims to transform commerce by creating profitable and engaging shopping experiences.

📋 Description

• Spearhead Rithum’s digital advertising strategy and execute performance marketing plans focused on B2B Google search engine marketing (PPC) • Drive efficient client acquisition, revenue growth, and ROI targets • Manage digital advertising campaigns end to end, including planning, implementation, execution, optimization, and performance analysis • Execute and manage paid media plans for PPC and display on a real-time bidding platform • Monitor and optimize advertising budgets • Develop paid-media content strategy with the content team and/or agency • Manage daily Google Ads and other search-platform account responsibilities • Monitor keyword bids, budget caps, impression share, quality score, audience lists, and key account metrics • Create large keyword lists aligned with the overall SEM strategy • Monitor KPIs including click-through rate, conversion rate, cost per acquisition, return on ad spend, and lifetime value • Conduct A/B and multivariate testing of ad variations, messaging, and targeting parameters • Identify optimization opportunities across audience targeting, ad creative, bidding strategies, and landing pages • Conduct deep-dive analyses and recommend improvements to digital marketing strategies and tactics • Build digital marketing analytics dashboards and prepare weekly, monthly, and quarterly reports and presentations • Collaborate with creative, product, and analytics teams • Manage relationships with external agencies, vendors, and partners • Embed AI into campaign planning, audience analysis, creative testing, and reporting • Share effective AI prompts and workflows across teams • Stay informed about growth-marketing trends, best practices, and emerging technologies

🎯 Requirements

• 8+ years of experience in B2B Google search, digital advertising, growth marketing, or a related field, driving measurable results against ROI targets • Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels • Hands-on experience with Google Analytics, Google Tag Manager, and Facebook Business Manager • Proficiency using Excel, Salesforce, Looker Studio, Tableau, or Domo to drive business insights • Experience measuring and monitoring brand search keyword campaigns versus non-brand search campaigns • Experience using AI tools such as ChatGPT, Microsoft Copilot, or Claude for research, communication, analysis, documentation, automation, workflow optimization, and decision-making • Up to 10% travel required • Preferred: 10+ years of experience in digital advertising, growth marketing, or a related field • Preferred: experience in a high-growth SaaS or technology environment, with deep knowledge of B2B client behaviors and growth marketing trends • Preferred: experience creating targeted lists in Salesforce and leveraging 6sense • Preferred: analytical mindset and data-driven decision-making • Preferred: project management skills and ability to manage multiple projects simultaneously • Preferred: strong communication and cross-functional collaboration skills • Preferred: creative problem-solving mindset with a track record of meeting or exceeding performance targets and KPIs

🏖️ Benefits

• Medical, dental and vision benefits with affordable health care plans and company HSA contributions, starting on Day 1 • 6% 401(k) match • 20 days of Paid Time Off • 9 Company-Paid holidays • 2 paid floating holidays • 7 paid sick days • 2 Wellness days • 1 Paid Volunteer Day • PTO increases to 22 days at 3 years of service and 25 days at 5 years • 12 weeks primary caregiver leave • 4 weeks secondary caregiver leave • Accident, critical illness, and hospital indemnity insurance • Pet insurance • Legal assistance and identity theft insurance plans • Life insurance at 2x salary • Calm app access • Employee Assistance Program • $65/month remote work stipend for internet • Culture and team-building activities • Tuition assistance • Career development opportunities • Charitable contribution match up to $250 per year • Discretionary bonus of 12% of annual base salary • Remote-first working conditions • Industry-competitive compensation and total rewards benefits