Access & Growth System Director

Job not on LinkedIn

🔥 3 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $123.7k - $179.3k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Riverside Health

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1915

🏥 Healthcare

⚕️ Healthcare Insurance

🤝 Non-profit

Healthcare • Healthcare Insurance • Non-profit

Riverside Health is a comprehensive health care provider offering a wide range of medical services, including primary care, urgent care, specialty care, and emergency care. The organization is dedicated to enhancing the health and well-being of the communities it serves through compassionate care, innovative treatment options, and a commitment to excellence. Riverside Health provides access to specialized services such as mental health care, women's health, orthopedic services, cancer care, and more. This organization also focuses on education and support for various life stages, and offers resources like clinical trials and wellness education through blogs and podcasts. They maintain a strong community presence with outreach programs and partnerships intended to improve health. Riverside Health also offers digital access to health records through MyChart, ensuring patients can manage their health information conveniently. Their mission is to care for others with the same dedication they would show to their loved ones, focusing on patient-centered care and community impact.

📋 Description

• Develop enterprise consumer access, digital experience and service line marketing strategy aligned with Riverside’s growth, access and system performance goals • Establish an integrated service line marketing model prioritizing core growth service lines and Lifelong Health • Advise executive leaders on consumer access, digital experience and service line growth strategy • Lead cross-functional workgroups and partner with iCare, Riverside Medical Group, service line, digital, access and operational leaders • Manage consumer access, digital experience and service line marketing budgets, internal resources and external agency investments • Oversee website strategy, content governance, SEO, AEO and GEO performance • Lead AI-driven discovery strategy and ensure accurate, trustworthy website content and provider data • Direct consumer access strategy across Epic, PCC, CRM, MyChart, online scheduling and call center integration • Monitor access performance measures and drive continuous improvement • Lead service line marketing partners and guide strategies for growth service lines and Lifelong Health • Set new patient growth and market share goals and monitor performance against benchmarks • Integrate paid, owned and earned media plans with brand standards and consumer access strategy • Partner with clinical, operational, compliance, legal, HR and data stakeholders on access, growth, governance and reporting • Define and monitor KPIs for consumer access, digital experience, SEO, AEO, GEO and service line growth • Evaluate campaign and digital initiative ROI and adjust resource allocation • Provide leadership, coaching and development for direct reports and matrixed service line marketing partners

🎯 Requirements

• Bachelor's degree in Business, Marketing, Communications, Health Care Administration or related field (Required) • Master's degree preferred • 5–6 years of progressive leadership experience (Required) • 8–10 years of progressive experience across consumer access, direct-to-consumer strategy, health care operations, digital experience, service-line marketing, growth or related disciplines (Required) • Demonstrated experience developing and leading enterprise-level consumer access, digital experience, service-line marketing or growth strategies • Experience in a complex, matrixed or multi-site organization • Strong operational judgment, including experience managing priorities, resources, budgets, timelines and competing demands • Knowledge of digital content, social media, SEO, reputation management and integrated channel strategy • Ability to use data, audience insights and performance measures to evaluate communications effectiveness and support continuous improvement