Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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RKW Residential

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

💼 Consulting

📦 Logistics

🏨 Hospitality

Consulting • Logistics • Hospitality

RKW Residential is a third-party multifamily property management company headquartered in Charlotte, NC, that manages and consults on more than 25,000 units across nine states. The firm provides end-to-end management services for a wide range of asset types — including high-rise, mid-rise, garden-style, build-to-rent, lease-up, value-add, mixed-use, and hotel-to-apartment conversions — and emphasizes a people-first philosophy, an industry-leading technology stack, and data-driven operations to enhance property value, resident experience, and client returns.

📋 Description

• Develop and implement comprehensive marketing plans for a portfolio of apartment communities, tailored to each community's unique target audience • Partner with regional and property managers to execute marketing strategies and provide in-depth support to under-performing communities • Conduct market research and analysis to stay abreast of current trends and identify opportunities to improve marketing effectiveness • Manage marketing budgets at both the corporate and property level, ensuring cost-effective allocation of resources • Oversee the creation and production of brochures, presentations, website content, social media content, and promotional items • Manage relationships with design agencies, advertising partners, and other marketing vendors to ensure high-quality and timely execution of projects • Track and analyze key marketing metrics, providing regular reports on campaign performance and ROI • Contribute to the development and delivery of marketing training programs for property managers and other stakeholders • Participate in presentations to prospective owners/clients to secure new management agreements • Foster strong relationships with clients and owners, providing regular updates and seeking feedback on marketing initiatives • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in Marketing, Communications, or a related field (preferred qualification) • 3+ years of experience in a marketing role, preferably within the real estate or property management industry (flexible for the right candidate) • Proven track record of developing and executing successful marketing campaigns • Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing • Experience with Google Analytics, Google Ads, and other marketing analytics tools • Excellent written and verbal communication skills • Strong project management and organizational skills • Ability to work independently and as part of a team • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) • Ability to sit, stand, walk, and use hands to finger, handle, or feel • May need to lift and/or move up to 25 pounds

🏖️ Benefits

• Salaried, exempt position • Up to 25% travel may be required, depending on the location of assigned properties • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions