Senior Designer, Paid Social – Multidisciplinary

🕒 May 28

🏢🏡 New York City – Hybrid

💵 $109.7k - $130k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Ro

WebsiteLinkedInAll Job Openings

201 - 500 employees

Ro is a direct-to-patient healthcare company providing high-quality, affordable healthcare without the need for insurance. Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics, labs, and pharmacy services nationwide. This is enabled by Ro’s vertically integrated platform that powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has facilitated more than eight million digital healthcare visits in nearly every county in the United States, including 98% of primary care deserts. Ro also provides its patient-centric solutions including Workpath, its in-home care API, and Kit, its at-home diagnostic testing service, to other healthcare companies.

📋 Description

• You’ll be focused on great paid social creative that converts. • You will concept and create visually captivating paid social content (static, video, GIF, etc.) that drives conversion and user engagement while communicating our brand messaging. • Your work will be measured against metric goals such as CTR, CVR, and CAC. • You'll be responsible for brainstorming and creating a high volume of new ad concepts to drive outsized account performance. • You’ll leverage performance insights and growth metrics to spot patterns, distill insights, and create hypotheses for future creative iteration. • You’ll own paid social workstreams, leveraging learnings to create templates and frameworks to work more efficiently. • You’ll partner with a conceptual copywriter to introduce new ways to stretch our brand. • You’ll be engaged with the latest design and social media trends, technologies (AI), and industry best practices to improve the effectiveness of creative deliverables. • You’ll work to bring ideas from concept to execution independently and collaboratively, creating and iterating on a high volume of creative quickly. • At times, you’ll partner with external partners and freelancers.

🎯 Requirements

• You understand and have experience designing against key performance metrics like click-through rate (CTR), conversion rate (CVR), and CAC. • Your portfolio showcases clear examples of direct response marketing, ideally including strong paid social ad video and static assets as well as iterative testing examples. • You have excellent visual design craft, with stylistic breadth, attention to detail, and an obsession for pixels. • You’ve designed game-changing work that showcases a strong foundation of type, space, form, color, and visual hierarchy. • You are skilled with Figma, AfterEffects/Premiere, Photoshop, and Illustrator. • You also have a strong working knowledge of advertising fundamentals and a passion for learning about new platforms and technologies. • You have extensive experience creating dynamic, engaging short-form content tailored to platform-specific formats (Instagram, TikTok, YouTube, etc.) with a strong understanding of transitions, motion graphics, and sound editing. • You’ve played an integral role in launching effective, stunning paid social work. • You naturally ideate multiple concepts and directions without losing sight of business and user goals, leading to expert execution built upon discerning insights. • 5-7 years experience in a relevant role.

🏖️ Benefits

• Competitive equity and benefits package