Content Marketing Manager

🕒 September 9

🏄 California – Remote

🏄 California – Remote

💵 $77k - $114k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 19%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Robert Half

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1948

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Robert Half is a global professional staffing and recruiting firm that connects employers with contract and full-time talent across functions such as finance & accounting, technology, marketing & creative, legal, and administrative support. The company provides executive search, consulting solutions, and localized recruiting through 300+ locations worldwide, and it leverages proprietary and award‑winning AI tools and labor‑market insights (salary guides, market reports, hiring trends) to match candidates and advise hiring managers. Robert Half serves employers with B2B staffing solutions while also supporting job seekers with placement services and career resources.

📋 Description

• Execute audience-focused content marketing plans and initiatives with Integrated Marketing Managers and senior content marketing leaders • Contribute to content marketing roadmaps aligned with audience priorities, integrated marketing plans, campaign objectives, and business goals • Identify content marketing needs across the awareness, consideration, conversion, and retention stages of the buying journey • Translate content marketing strategies into briefs, assets, campaigns, and optimization plans • Identify opportunities to improve audience engagement, conversion, search visibility, and content reuse across channels • Partner with Communications to adapt and activate thought leadership for marketing use cases • Write, edit, and optimize service pages, landing pages, email campaigns, nurture programs, paid media, SEO content, AEO content, FAQ content, campaign assets, and resource center content • Translate complex business topics into clear, audience-centered marketing assets • Apply brand voice, messaging frameworks, audience insights, and content marketing standards • Edit assets for clarity, accuracy, brand alignment, search performance, answer quality, and conversion potential • Use AI-assisted content marketing workflows responsibly while maintaining accuracy, originality, and compliance • Apply SEO and AEO best practices across search engines and AI-powered discovery experiences • Evaluate content marketing performance with SEO, Digital Marketing, Web, and Analytics teams • Support testing and optimization of headlines, calls to action, page structure, FAQs, schema-ready copy, and conversion messaging • Conduct content audits and refresh existing assets to improve organic visibility, AI answer readiness, engagement, and conversion performance • Track content marketing KPIs and recommend data-driven improvements based on audience behavior • Deliver against metrics including engagement, conversion, organic search visibility, traffic growth, AEO visibility, answer readiness, demand and pipeline contribution, content quality, reuse, production efficiency, and stakeholder satisfaction

🎯 Requirements

• BA in Marketing, Communications, Journalism, English, or related field • 5–8 years of experience in content marketing, digital marketing content, marketing communications, copywriting, or related roles • Demonstrated experience executing content marketing strategies and producing marketing content supporting engagement, demand generation, conversion, and business growth • Strong hands-on writing and editing experience across digital channels, including web, email, landing pages, SEO content, AEO content, and campaign assets • Deep understanding of SEO content marketing strategy, search intent, content optimization, and AI-driven discovery principles • Experience using performance insights to optimize content marketing assets and improve engagement, conversion, and discoverability • Experience in B2B, B2C, professional services, staffing, consulting, technology, or complex business environments preferred • Experience with AI-assisted content marketing creation tools and workflows preferred • Experience partnering with SEO, web, analytics, paid media, email, and integrated marketing teams preferred • Content marketing planning and execution • Marketing writing, editing, and storytelling • SEO and AEO content development • Audience-centric content marketing development • Content marketing performance analysis and optimization • Cross-functional collaboration and stakeholder management • Ability to balance strategy with hands-on execution • Strong written and verbal communication • Ability to influence without direct authority • Strong editing and feedback skills • Ability to manage multiple priorities in a fast-paced environment • Curiosity, adaptability, and a continuous improvement mindset • Content management systems • SEO and keyword research tools • Marketing analytics and reporting tools • Microsoft Office Suite and Copilot • AI-assisted content marketing creation tools • Familiarity with web content publishing and optimization workflows • Successful completion of a background check

🏖️ Benefits

• Discretionary annual bonus • Group health insurance benefits (medical, vision, dental) • FSA and HSA healthcare accounts • Life and accident insurance • Adoption and fertility assistance • Paid parental leave of up to 6 weeks • Short-term and long-term disability • Paid time off for vacation, personal needs, and sick time • Choice Time Off (CTO), up to 17 days per calendar year for new hires • Up to 11 paid holidays per calendar year • 401(k) savings and investment plan or deferred compensation plan, if eligible • Employer match of 100% on the first 3% of contributions for eligible employees • Reasonable accommodation assistance for applicants with disabilities