Senior Business Analyst, Marketing

🔥 16 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $97k - $142k / year

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

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Robert Half

WebsiteLinkedInAll Job Openings

10,000+ employees

⚖️ Legal

📣 Marketing

📦 Logistics

Legal • Marketing • Logistics

Robert Half is the world’s first and largest specialized talent solutions firm, connecting opportunities at great companies with highly skilled job seekers. The company provides contract, temporary, and permanent placement solutions across multiple sectors including finance and accounting, technology, marketing and creative, legal, and administrative and customer support. Recognized for its workplace excellence, Robert Half has been listed on Fortune’s World’s Most Admired Companies and Forbes Best Employer for Diversity, and it is the parent company of Protiviti®. Robert Half is publicly traded on the New York Stock Exchange (RHI) and is a member of the S&P 500 index.

📋 Description

• Lead discovery and analysis for complex, ambiguous, or high-impact Marketing and customer experience initiatives • Partner with Marketing leaders and stakeholders to define objectives, business problems, customer needs, success measures, and desired outcomes • Facilitate executive and cross-functional workshops to establish alignment, priorities, scope, and outcomes • Analyze current-state processes, customer journeys, digital experiences, and business capabilities to identify gaps and opportunities • Translate strategic objectives into business requirements, experience needs, and delivery outcomes • Identify and communicate business impacts, dependencies, risks, constraints, and trade-offs • Lead development of business and functional requirements, including epics, features, user stories, acceptance criteria, business rules, workflows, and supporting documentation • Partner with delivery managers to structure, prioritize, refine, and prepare Jira backlogs for execution • Ensure traceability from business objectives through design, development, testing, and final delivery • Review and improve requirements created by other Business Analysts and provide coaching • Establish documentation standards across Jira, Smartsheet, Confluence, and other delivery tools • Serve as a senior bridge between Marketing stakeholders, UX designers, researchers, developers, and delivery leadership • Translate research findings, customer insights, usability testing, prototypes, designs, and experience strategies into actionable requirements • Facilitate design and requirements reviews addressing business objectives, customer needs, accessibility, technical constraints, and delivery realities • Partner with developers to clarify requirements, business rules, edge cases, integrations, and expected behaviors • Identify and resolve gaps between requirements, UX designs, technical implementation, and delivered functionality • Support UAT and release validation for complex initiatives • Plan, coordinate, and execute initiatives across the delivery lifecycle with the Delivery Manager/Scrum Master • Facilitate or contribute to Agile ceremonies, including planning, refinement, prioritization, reviews, retrospectives, and stakeholder working sessions • Manage requirements-related risks, issues, dependencies, scope changes, and decision points • Provide guidance and mentorship to Business Analysts • Improve intake, discovery, requirements definition, backlog management, documentation, delivery readiness, tooling, and team processes • Support leadership reporting on scope, requirements readiness, dependencies, risks, decisions, and delivery impacts

🎯 Requirements

• Bachelor's degree in Business Administration, Information Systems, Marketing, Computer Science, Design, Human-Computer Interaction, or a related field preferred • Master's degree or equivalent advanced professional experience is a plus • Equivalent combination of education and substantial relevant professional experience may be considered • 6+ years of experience as a Business Analyst, Senior Business Analyst, Product Analyst, Product Owner, Systems Analyst, or similar role • Demonstrated experience supporting complex digital products, websites, customer experiences, Marketing technology, UX, or software development initiatives • Experience leading requirements and discovery activities for complex, cross-functional initiatives • Experience working directly with senior business stakeholders, UX/design professionals, developers, and delivery leadership • Demonstrated experience working in Agile/Scrum or similar iterative delivery environments • Experience mentoring Business Analysts or establishing requirements and business analysis standards preferred • Business analysis, Agile, Scrum, Product Owner, or related certification preferred • Experience with or ability to learn Jira, Workfront, Smartsheet, SharePoint, Confluence, or comparable tools • Working knowledge of Agile/Scrum practices and software development lifecycle concepts • Strong understanding of UX/product design and digital experience development processes • Familiarity with UX design and development tools • Ability to interpret UX/design artifacts and digital experience concepts • Experience with Confluence or similar knowledge/documentation management platforms • General understanding of web technologies, APIs, analytics, content management systems, design systems, accessibility, and technical delivery considerations • Ability to use data, research, analytics, and user feedback to inform requirements and prioritization • Exceptional written, verbal, and presentation skills • Strong executive presence and stakeholder-management skills • Strong influencing, negotiation, and conflict-resolution skills

🏖️ Benefits

• Discretionary annual bonus • Group health insurance benefits (medical, vision, dental) • FSA and HSA healthcare accounts • Life and accident insurance • Adoption and fertility assistance • Paid parental leave of up to 6 weeks • Short-term and long-term disability • Paid time off for vacation, personal needs, and sick time • Choice Time Off (CTO), up to 17 days per calendar year for new hires, prorated based on hours worked and years of service • Up to 11 paid holidays per calendar year • 401(k) savings and investment plan or deferred compensation plan, if eligible • Employer match of 100% on the first 3% of contributions for eligible employees • Reasonable accommodation assistance for applicants with disabilities

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