Senior Director, Product Growth

Job not on LinkedIn

🔥 3 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $250k - $300k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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Roofr

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤝 B2B

🏪 Marketplace

💰 $12M Series A on 2022-09

SaaS • B2B • Marketplace

Roofr is a comprehensive software platform designed specifically for roofing businesses. It offers a suite of tools that streamline various aspects of roofing operations, including CRM, instant estimates, proposals, roof measurements, and integrated invoicing and payments. Roofr enables roofers to capture leads, create stunning proposals, manage job details, and order materials all from one platform. The software aims to improve efficiency, save time, and help roofing companies grow by consolidating multiple applications into one seamless workflow.

📋 Description

• Own how Roofr grows through the product at the intersection of product, data, and go-to-market • Design activation and expansion paths that keep contractors engaged • Surface product signals that unlock sales conversations • Build a stronger self-serve experience anchored in friction-less SMB UI/UX • Report to the CPO and sit on the product leadership team • Lead a cross-functional Growth team including Engineering, Design, Data Science, and a Principal PM • Orchestrate the hybrid motion with Sales across new subscriber acquisition and existing-base expansion • Drive activation and expansion through in-product experiences and expansion loops • Grow self-serve revenue across transactional and subscription products, focusing on Measure+ and in-product upgrade paths • Lead the Growth team, build a fast experimentation culture, and own growth metrics • Deliver software adoption across the subscriber base, orchestration of the hybrid motion, and self-serve revenue growth

🎯 Requirements

• 8 to 12+ years of product growth experience in B2B SaaS; vertical SaaS is a strong plus • Experience building a hybrid product-led and sales-led motion • Strong activation and expansion instincts • Experience working across transactional and subscription revenue models • Comfortable running experiments end to end • Fluent in growth metrics like activation rate, adoption, expansion revenue, and NRR; able to run own analysis • Experience with Amplitude, HubSpot, and Snowflake or a comparable data warehouse • Experience building or scaling an AI-powered product is a meaningful differentiator • Able to lead and develop cross-functional teams • Clear communication at every level, from executive to analyst • Based in the US or Canada

🏖️ Benefits

• 1st week of employment is mandatory PTO • 1 Friday off per month • Company wide paid shutdown for the week between Christmas and New Years • Flexible time off • 80% employer-paid benefits in the U.S. • 100% employer-paid premiums for Extended Healthcare and Dental in Canada • RRSP/401k match • Generous Parental Leave policy • Annual company retreat with team building activities • Learning and development opportunities • Home office setup stipend • Internet and phone allowance • Remote first culture • Weekly Friday paydays • Significant growth and equity opportunity

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