Marketing CRM Lead

Job not on LinkedIn

🔥 1 minute ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $103k - $128.5k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

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Root Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2015

💸 Finance

👥 B2C

💰 $200M Post IPO debt on 2024-11

Finance • B2C

Root Inc. is an auto insurance company that uses a mobile app and smartphone sensor telematics to measure driving behavior and price policies primarily based on how safely customers drive. The company offers a "test drive" period to gather driving data, provides in-app quotes, policy management, and claims filing, and sells roadside assistance and other coverages across many U. S. states. Root targets consumer drivers (B2C) seeking usage-based insurance and emphasizes savings for safer drivers.

📋 Description

• Serve as the primary technical owner of Root's Braze platform, including architecture, configuration, governance, administration, and optimization. • Lead the strategic migration and consolidation of customer communications from multiple internal systems and ownership groups into Root's centralized CRM ecosystem. • Translate complex operational, servicing, product, and lifecycle communications into scalable, brand-aligned journeys within Braze and related marketing technologies. • Design, build, launch, monitor, and optimize customer engagement programs across email, SMS, push, in-app messaging, and emerging channels. • Design and execute customer journeys that support acquisition, remarketing, retention, servicing, and re-engagement initiatives. • Develop audience segmentation strategies and activation frameworks to improve targeting, engagement, conversion, and customer experience outcomes. • Lead experimentation efforts across messaging, creative, audience selection, timing, channel mix, personalization, and customer journey design. • Collaborate with Analytics and Data Science teams to measure campaign effectiveness, evaluate incrementality, and identify optimization opportunities. • Own Root's email deliverability strategy, including IP reputation management, domain health, authentication protocols, sender reputation monitoring, warming strategies, and inbox placement optimization and suppression frameworks. • Partner with Marketing, Product, Operations, Engineering, Brand, and Creative teams to operationalize customer communications while ensuring Root's evolving brand identity is consistently and effectively represented across all customer communication channels. • Partner with Engineering teams to implement and maintain customer events, integrations, data feeds, automated workflows, and technical requirements that support CRM programs and customer journey orchestration. • Monitor, report to the Executive Leadership Team, and optimize email, SMS, and customer engagement performance metrics; develop reporting frameworks and executive-level dashboards that provide visibility into communication health and business impact. • Troubleshoot platform, campaign, and deliverability issues to ensure reliable execution and performance. • Stay current on emerging trends, technologies, and best practices in email, SMS, lifecycle marketing, deliverability, accessibility, customer engagement, AI-enabled capabilities, and marketing technology, translating those insights into measurable improvements.

🎯 Requirements

• Experience leading large-scale migrations of customer communications • Demonstrated success rebuilding and maintaining email sender reputation, IP health, and deliverability performance in complex environments • Deep understanding of email authentication protocols and deliverability infrastructure • Experience developing communication governance models across multiple business stakeholders • Strong understanding of customer lifecycle communications, operational messaging, transactional messaging, and marketing communications • Proven ability to balance technical platform requirements with customer experience, brand expression, compliance considerations, and business goals.

🏖️ Benefits

• Competitive Bonus • Equity Offering • Remote work options